In 1976, Dutch economist Peter van Westendorp introduced market researchers to the Price Sensitivity Meter — a technique for determining consumer price preferences. The approach uses a series of questions to … Read More
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Masterworks is a full-service agency serving Christian non-profits. We inspire generosity to deepen the impact our clients have in the world using an integrated approach to marketing, fundraising and branding. Since our founding in 1989, we’ve been privileged to serve organizations such as Prison Fellowship, Open Doors, Feed the Children and Rescue Missions across the country.
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