Soda fountains not fire hoses

Some ministries look at email as a fire hose — it is either on or it’s off. For the most part this is going to get people soaked, but not satisfied.

What you need is a soda fountain. Your constituents deserve the kind of control you have at any fast-food restaurant. They should be able to mix and match the communication they want to meet their needs. I recently came upon two ideas to think about as you set up your email soda fountain.

Originally posted on Silas Notes a blog of Trinet Internet Solutions.