A coordinated attack

Project: General donor cultivation appeal

Purpose: To raise money to provide school supplies to needy children.

What’s unique: Each fall, Knox Area Rescue Ministries spearheads a “Stuff the Bus” campaign in conjunction with local sponsors and the media to collect school supplies for disadvantaged children.
Results: By coordinating direct mail fundraising with other promotion and advertising for the event, many more donors were aware of the campaign and eager to help by the time they got this appeal.