Here’s what you’ve been waiting for

Project: Christmas gift catalog

Purpose: To raise money to support family ministry.

What’s unique: Focus on the Family’s donor base has come to expect the organization’s annual Christmas mailing. Just keep it simple and tell them that what they’ve been waiting for is here. Also, in addition to resources such as books and CDs, the package asks for straight contributions (something the organization had not done consistently) as a way of helping deserving families that are in need but cannot afford to support the organization financially.

Results: Providing donors with new ways and reasons to support your organization will increase their giving and build stronger relationships with them.