Help the Children signs on with Masterworks to boost their fundraising results
Media Contact
Olga Holguin
Marketing Manager
oholguin@masterworks.com
360.394-4300 (o)
360.394-4301 (f)
For Immediate Release
August 12, 2008
SEATTLE, WA — Masterworks, one of the nation’s top marketing ministries serving Christian organizations, announced today that it has been retained by Help the Children to elevate their overall marketing efforts to the next level.
An internationally recognized humanitarian relief organization, Help the Children is dedicated to alleviating the suffering of children and their families here in the United States and around the world. With $69 million in revenue, Help the Children is recognized by Forbes as one of the top 200 largest U.S. charities. The organization has also been highlighted by the Chronicle of Philanthropy for its 99% fundraising efficiency.
Help the Children will have a full-service relationship with Masterworks. The agency will provide insight and innovation on fundraising and multi-channel marketing strategies, brand development, new media opportunities, constituent relationship management and more. Masterworks will also provide creative services, developing the organization’s fundraising and marketing communication materials.
According to Masterworks president Steve Woodworth, “It’s a great honor to work with this recognized Christian charity. And there’s no question that we can help them improve their brand recognition, acquire and retain more high-value donors, and raise more funds to support their highly effective programs — all with a higher return on investment.”
Help the Children’s mission is to increase self-sufficiency among at-risk children and families by providing food, clothing, medical supplies and other vital help. The organization is committed to meeting the emotional, spiritual and physical needs of struggling people from a variety of cultural and economic backgrounds, and doing so in Jesus’ name. Help the Children is heavily involved in child sponsorship, medical and dental missions and military family assistance.
“I’m so grateful that Masterworks was recommended to us,” said Roger Presgrove, founder and president of Help the Children. “I wasn’t aware that there was a really innovative Christian agency that partners with organizations like ours. I’m confident that our future results will far exceed what we’ve been getting with our past agency.”
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