SEATTLE, WA — Raleigh Rescue Mission, located in North Carolina, has hired Masterworks, one of the nation’s top marketing ministries serving Christian nonprofit organizations.
“We’re excited about our new relationship with Masterworks,” said Lynn Daniell, the Mission’s executive director. “We decided that they’re the agency we need to take our fundraising to the next level.” Masterworks and Raleigh Rescue Mission will share a full-service marketing and development relationship, with the agency providing strategy and creative work for a fully integrated, multi-channel fundraising program.
Raleigh Rescue Mission offers both a long-term recovery program and emergency shelter for men, women and children. Their mission, through the love of Christ, is to rebuild broken lives of men, women and children in their community by ministering to their physical, emotional and spiritual needs.
In the coming year, Raleigh Rescue Mission wants to grow its list of supporters through aggressive new donor acquisition, improved donor retention and strengthened connections with financial partners. According to Daniell, a primary goal is to increase the Mission’s use of New Integrated Media, by taking advantage of online marketing and fundraising opportunities. “We believe this will help us engage donors in multiple ways, so that our dialogue with them happens in a variety of environments and according to their preferences,” he said. “Masterworks can help us do that.”
Masterworks president Steve Woodworth said, “It’s an honor to come alongside Raleigh Rescue Mission. We share the same ultimate goal: to increase their Kingdom impact — and to do so in a God-honoring way.”
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