A tough time for everyone

In case you have been under a rock for oh I don’t know, eight months, the economy is not happy.

A recent WSJ article highlights how this is affecting nonprofits.

A down economy shakes loose weak organizations, profit and nonprofit alike. It is easy to talk about that in a the-market-is-doing-its-job way until you realize that the shaking out means real people out of work.

So what is a nonprofit to do? We’ve been talking about creating excellent donor experience for a while now. And now is certainly the time. Idealware has a good post about some aspects of creating exceptional donor experience.

I would add: #4 build a way to measure Y-Axis interactions.

At Masterworks we talk about the Y-Axis as more relational interactions and X-Axis as the more traditional transaction “asks.” The X-Axis is easy to measure, at Masterworks we use net revenue.

The Y-Axis is a tougher issue, but we’re working on it with some psychology types. However you value these interactions you have to have a way to measure them.