The paradox of fundraising in new media

New media may be the next big fundraising channel, but just not quite yet.

A few weeks ago, Cone released a new study illustrating an interesting paradox in new media.

While most Americans who use new media (89%) think that companies and organizations should use new media to raise money and awareness, only 18% have actually donated through new media.

So where’s the rub?

In a recent post about the study, Tom Belford explains that this disconnect primarily occurs because people still have trouble trusting new media.

In fact, 4 in 10 respondents (39%) questioned whether their money would actually end up in the hands of the cause they were giving to.

This is a huge issue that needs to be addressed as new media becomes more widely accepted as a viable fundraising channel.

This post was published by Dave Raley on Friday, November 6th, 2009 at 5:16 pm in Blog, Social Media.

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