Allen Thornburgh’s Archive

Allen helps clients build new strategies for engaging supporters to give time, talent & treasure. In the fifteen years since earning his M.B.A., Allen has put his marketing and strategy skills to work for Fortune 500, non-profit and entrepreneurial enterprises. Allen’s experience in Corporate America centered on data-driven marketing and building a 40MM household CRM program. His VP roles at Prison Fellowship Ministries – Direct Marketing, Marketing & Communications and Strategic Innovation – built the resource portfolio through multichannel donor engagement, new program development, brand, volunteers, mid-level donors and analytics. The mantras Allen carries into his work are “create awesome experiences” and “trust God, really”.

When Christians compete

Posted by on March 16, 2017 in

On April 4, I’ll be facilitating “Innovation That Works” at CLA’s Outcomes conference with my friends Mark Neigh, Senior Product Developer at Masterworks, and Kyle Barthelson, Vice President of Direct … Read More

Keep Your Eyes on the Road and Your Donors in the Fold

Posted by on June 2, 2016 in

We’re going to talk about brand. In just a second. First, we’re going to talk about cycling crashes. In case you didn’t know, there are 2 types of bike crashes: … Read More

How Do You Like Them Apples??

Posted by on April 6, 2016 in

Here’s a dirty little secret about the food business: An apple you pick up at your local supermarket is, on average, 14 months old. By the time you sink your … Read More

The Most Interesting Man In The World

Posted by on March 17, 2016 in

You know him. Beautifully bearded. Exceptionally dressed. That penetrating gaze. Wistfully contemplating yesteryear’s grandest exploits. Yes, we ALL know Dos Equis’ Most Interesting Man In The World. And why do … Read More

Pull Up A Chair, And Let’s Talk Innovation

Posted by on January 26, 2016 in

Look down. What are you sitting on? An Aeron chair? If so, you are hardly alone. Herman Miller’s Aeron chair is, far and away, the best-selling office chair of all … Read More

I want to know what Under Armour wants to know

Posted by on January 14, 2016 in

I’ve long been fascinated with Under Armour, despite the fact that I own only a couple of their products. In my athletic pursuits, I typically use competitors’ more specialized gear. … Read More

That’s so random…!

Posted by on December 1, 2015 in

A colleague and I were discussing a clothing curation service subscription that he had received as a gift. You know, the increasingly popular web-based services through which one receives a package of … Read More

Brand strategy is about more than vision. It’s about results.

Posted by on November 12, 2015 in

Fast Company on the power of a visionary brand: [V]isionary brands market something much more compelling than what they have to sell today. They champion a long-term vision for something … Read More

Who’s the most likely legacy giving prospect? You might be surprised.

Posted by on October 29, 2015 in

Early on in my time leading mass supporter engagement in a national ministry, I assumed that the supporters who left estate gifts were nearly entirely “major donors.”  In large part, … Read More

A Vision for Planned Giving

Posted by on October 27, 2015 in

One of the most fun things about partnering with ministries in the areas of marketing and fundraising is that — even after 26 years — we still have opportunities to … Read More

The Nonexistent Broccoli Pilot

Posted by on September 30, 2015 in

From FastCompany: “Ever since the introduction of mandatory fruits and vegetables for schoolchildren, kids have eaten less of them than before. The Healthy Hunger-Free Kids Act, introduced in 2010 and … Read More