Allen helps clients build new strategies for engaging supporters to give time, talent & treasure. In the fifteen years since earning his M.B.A., Allen has put his marketing and strategy skills to work for Fortune 500, non-profit and entrepreneurial enterprises. Allen’s experience in Corporate America centered on data-driven marketing and building a 40MM household CRM program. His VP roles at Prison Fellowship Ministries – Direct Marketing, Marketing & Communications and Strategic Innovation – built the resource portfolio through multichannel donor engagement, new program development, brand, volunteers, mid-level donors and analytics. The mantras Allen carries into his work are “create awesome experiences” and “trust God, really”.
We’re going to talk about brand. In just a second. First, we’re going to talk about cycling crashes. In case you didn’t know, there are 2 types of bike crashes: … Read More
Fast Company on the power of a visionary brand: [V]isionary brands market something much more compelling than what they have to sell today. They champion a long-term vision for something … Read More
Early on in my time leading mass supporter engagement in a national ministry, I assumed that the supporters who left estate gifts were nearly entirely “major donors.” In large part, … Read More