Dave Raley’s Archive

Dave Raley is our Executive Vice President of Analytics, Innovation & Strategy. Dave leads one of the industry’s strongest teams in analytics, media, and strategy – and the industry’s only experience design team. He regularly speaks at conferences and consults with national and local non-profits. When he’s not dreaming up the next big thing, this proud dad is probably taking photos of his two daughters. Contact Dave at draley@masterworks.com and follow him @daveraley.

Trends to watch for in 2017

Posted by on January 12, 2017 in

It’s common to kick off a new year by looking forward to the trends that are emerging —trends we expect to become increasingly important as the year goes on. So … Read More

State of the Church around the world [Video]

Posted by on November 16, 2016 in

We had the privilege of sending two people to the Lausanne Younger Leaders Gathering earlier this year, hosted by the Lausanne Movement (summary video here, and article here). The purpose … Read More

Doubling down on Experience Design

Posted by on November 10, 2016 in

Over the past decade, we’ve seen the growth of a few areas — brand, content strategy, user experience and digital strategy. Each has played an increasingly important role in the … Read More

What’s working and not in digital – Part 3

Posted by on October 11, 2016 in

This is the third of a three-part series covering current trends in digital marketing and fundraising for non-profits, gathered from a group of national non-profit leaders in the digital space. … Read More

What’s working and not in digital – Part 2

Posted by on October 6, 2016 in

Last week I shared the first of a series of themes in non-profit digital marketing that emerged from a group of national leaders I hosted earlier this year. I’ll recap … Read More

What’s working and not in digital – Part 1

Posted by on September 22, 2016 in

This is the first of a 3-part series covering current trends in digital marketing and fundraising for non-profits, gathered from a group of national non-profit leaders in the digital space. … Read More

Inspired at CLA

Posted by on April 21, 2016 in

I’m sitting on the plane back to Seattle, watching the sunset, reflecting on the CLA Outcomes Conference held in Dallas this week. I find myself struck by a common theme — … Read More

CLA 2016: New Ways to Acquire Donors

Posted by on March 30, 2016 in

This post is a bit of the workshop at the CLA Outcomes Conference that was presented by myself and Allen Thornburgh, VP of Client Strategy, on April 21st, 2016. We shared work that we’ve … Read More

Managing the present and inventing the future

Posted by on February 11, 2016 in

I recently read an interview with the new CEO of an ad agency in New York. When asked what key challenges she’s facing as a leader, here’s what she said … Read More

Driving Your Results in 2016: 4 Trends to Watch

Posted by on January 4, 2016 in

With another holiday season behind us, and 2016 freshly upon us, it’s customary for us to step back and look forward. With 2016 full of possibility, what will it hold … Read More

Getting the most out of your digital year-end fundraising

Posted by on October 13, 2015 in

If you’re like most ministries, a large percentage of your annual online revenue comes in the month of December. Do you have a comprehensive plan in place to maximize online … Read More

The uncontrollable force that can revolutionize direct mail fundraising

Posted by on August 13, 2015 in

Every time a “new” channel has come into the mainstream, people have declared the death of the dominant channel before it. Radio was going to kill print. And we all … Read More