Kn Moy’s Archive

Kn has more than a quarter century of experience as a marketing strategist. In his role, he helps non-profit decision-makers and strategy implementers grapple with the complexity and uncertainty of the changing donor landscape. Kn was recently invited to become an adjunct professor at the Center on Philanthropy at Indiana University. Contact Kn at

Ignore Us Boomers At Your Own Peril

Posted by on February 21, 2017 in

We are a generation that is not accustomed to being ignored. To our way of thinking, the world has always revolved around us. And, we don’t expect it to stop … Read More

The Age of Scoring and Assists

Posted by on February 2, 2017 in

Last week in our blog, The Age of Engage, we talked about how organizations that engage their donors outperform those that do not, because engaged donors give more, stay with … Read More

The Age of Engage

Posted by on January 26, 2017 in

This is the Age of Engage. Marketing trendspotters, like Accenture and IBM, have announced how market leaders have shifted today to a model of customer engagement that drives authentic relationship … Read More

The Generosity Boom is finally coming

Posted by on September 29, 2016 in

Baby Boomers are the largest, healthiest, wealthiest, best-educated adult generation in U.S. history. They control 80 percent of all wealth and 70 percent of all disposable income in the nation. … Read More

4 ideas to spark your innovation

Posted by on June 30, 2016 in

In last weeks blog post, I shared with you a number of reasons why most non-profit organizations don’t innovate well. But we need to go further. So I’m going to … Read More

4 reasons non-profits don’t innovate well — but should

Posted by on June 23, 2016 in

“How can we get better at innovation?” It’s probably the most important question your ministry could ever answer. Why? Because if you don’t innovate, your organization will experience stagnation and … Read More

CLA workshop, “Baby Boomer Breakthrough: The New Fundraising Model”

Posted by on March 29, 2016 in

Leverage donors with the greatest economic clout and biggest motivation to give in history The French have a saying: “It is the fate of all glass to break.” As I’ve … Read More

Transform Your Fundraising Results By Taking Donor Engagement to the Next Level

Posted by on March 22, 2016 in

UPDATE: If you missed the webinar, you can catch the recording here! You’re invited to join Masterworks for a FREE webinar that will help you transform your fundraising results by … Read More

It’s time to celebrate…you!

Posted by on December 15, 2015 in

In this season of celebration, as the year-end fast approaches, we at Masterworks take this moment to pause and celebrate…you.  We celebrate you, your life, your accomplishments and, especially, the … Read More

Fundraisers: We feel your pain…
(CLA Conference Preview)

Posted by on March 25, 2015 in

It’s official. If you’re a fundraising professional, you have one of America’s toughest jobs! We’ve recently toyed with the idea of getting ahold of Thom Beers, executive producer of NBC’s … Read More

The Generosity BOOM

Posted by on June 11, 2014 in

This article originally appeared in the Summer 2014 issue of Outcomes. When it comes to giving generously, not a lot has changed in the past century. For example, according to … Read More

Generosity: Nature vs. Nurture

Posted by on May 14, 2014 in

At Masterworks we believe that humans are “wired” to be generous, but that doesn’t mean generosity isn’t also nurtured in us. In fact, a very interesting study shows that children … Read More