In 1976, Dutch economist Peter van Westendorp introduced market researchers to the Price Sensitivity Meter — a technique for determining consumer price preferences. The approach uses a series of questions to … Read More
Mark is a curious observer, turning misfit insights into innovative ideas. He draws from his experience as a Digital Strategist for Fortune 500 companies (LEGO, Nintendo) and forward-thinking non-profits (Feeding America, Prison Fellowship) to expertly use digital media to further our clients’ missions to change the world.
A recent M+R study showed that 1 of the top 3 secrets to the fastest-growing non-profits is their investment in digital media. For non-profit organizations, digital media will be a … Read More
Gift amount is the key indicator for a donor’s long-term value. Here are three ideas for testing your gift array. They are designed to increase the average gift amount on … Read More
Hopefully by now you’re aware of the Google Grants program for non-profits. If not, check out my post Google for Non-Profits. In it I review all the great tools Google … Read More