Mark Neigh’s Archive

Mark is a curious observer, turning misfit insights into innovative ideas. He draws from his experience as a Digital Strategist for Fortune 500 companies (LEGO, Nintendo) and forward-thinking non-profits (Feeding America, Prison Fellowship) to expertly use digital media to further our clients’ missions to change the world.

The $10 donor is dead.

Posted by on February 16, 2017 in

In 1976, Dutch economist Peter van Westendorp introduced market researchers to the Price Sensitivity Meter — a technique for determining consumer price preferences. The approach uses a series of questions to … Read More

A new kind of digital media for a new kind of non-profit

Posted by on December 15, 2016 in

A recent M+R study showed that 1 of the top 3 secrets to the fastest-growing non-profits is their investment in digital media. For non-profit organizations, digital media will be a … Read More

Google Grant success secret — bid on your brand

Posted by on August 11, 2016 in ,

Here’s a scenario I’ve seen play out over and over again: An organization applies for an AdWords Grant from Google, gets super excited about the $10,000 in in-kind media that … Read More

3 donation page tests that will increase donor value

Posted by on July 28, 2016 in

Gift amount is the key indicator for a donor’s long-term value. Here are three ideas for testing your gift array. They are designed to increase the average gift amount on … Read More

What can you give your donor?

Posted by on July 14, 2016 in

Take two minutes to watch this video of Steve Jobs, newly back at Apple, responding to a harsh question from an angry developer who doesn’t understand why his pet product … Read More

Secrets of the Top 25 Non-Profits

Posted by on May 5, 2016 in

M+R recently released their 2016 Benchmark Study of 105 US non-profits. Like most studies their benchmarks serve to show how your organization compares to the “normal” of the organizations in … Read More

3 Ways to Make Online Donors Feel Safe

Posted by on April 25, 2016 in

In my last post I shared 5 tips for optimizing your website for donations based on Nielsen Norman’s extensive user research. There is a 6th element users also want before … Read More

5 Website Tips To Encourage Donations

Posted by on April 21, 2016 in

Online charitable giving continues to be on the rise. These five guidelines, based on extensive user testing, will help ensure your website encourages donations. According to Blackbaud’s 2015 Charitable Giving … Read More

Non-profit Fundraiser’s Guide to Maximizing Google Grants

Posted by on April 12, 2016 in ,

Hopefully by now you’re aware of the Google Grants program for non-profits. If not, check out my post Google for Non-Profits. In it I review all the great tools Google … Read More

Donors on the Move

Posted by on March 10, 2016 in

According to a recent PEW study, “Americans are picking up and moving again as the recession fades, personal finances improve and housing markets recover.” The US Census Bureau says that … Read More

The psychology of giving nothing

Posted by on March 1, 2016 in

Choice is good. But as our grandmas no doubt reminded us, there can be too much of a good thing. When humans are confronted with too many choices, their decision-making faculties deteriorate. … Read More