Ryan James’s Archive

As a User Experience Designer, Ryan creates beautiful user-centered web experiences, optimized for usability, conversion and growth. His work has led to increased online revenue and deeper user engagement for clients, including Feed the Children, Kids Alive and Union Gospel Mission Twin Cities. Ryan is passionate about serving Christian non-profits that share Gospel truth and compassion with the “least of these.” Contact Ryan at rjames@masterworks.com.

2 Guaranteed Ways to Make People Flee Your Website for Cat Videos on YouTube

Posted by on December 1, 2016 in

Your website’s visitors have the attention span of a goldfish with ADD. So regardless of what your website does, this is your competition: In the era of viral videos, pet … Read More

A Primer for Digital Typography

Posted by on May 12, 2016 in

Recently, my colleague Bob Ball wrote an excellent piece on the fundamental principles of good typography, If I can’t read it, it’s ugly! If you haven’t read it, go check … Read More

3 ways Les Schwab is nailing the customer experience…and how you can too!

Posted by on March 3, 2016 in

As I was driving in to work at the Masterworks office last week, I suddenly felt my car start to shudder. Before I knew it (and after the least skillful … Read More

The Highs and Lows of Launching a New Website

Posted by on February 23, 2016 in

Launching a new website will simultaneously be one of the most rewarding and the most challenging projects you will take on. I recently worked on a project that reminded me … Read More

6 design principles for your next eNewsletter

Posted by on August 30, 2013 in

We recently had the opportunity to redesign the RealTime eNewsletter for Jews for Jesus. This project was a great opportunity to use design to increase donations, while still providing Jews … Read More

Critique is not a four-letter word, stop treating it like one!

Posted by on April 21, 2011 in

This article is NOT for creatives looking for ways to charm their review panels into instant approval. It does, however, contain a very simple outline that will help you structure … Read More