Rory Starks’s Archive

Rory has worked at Masterworks since 2001. He began his career in non-profit fundraising at World Vision where, as Director of Marketing, he helped guide the organization through a historic period of growth, developing disciplined marketing, donor engagement, retention and testing programs along the way. He later served as Executive Vice President at Food for the Hungry, taking the ministry to unprecedented double- and triple-income growth. One of Rory’s greatest strengths is the ability to review an organization’s situation, identify problems and recommend solutions. Today he leads Masterworks in the development of integrated marketing strategies for a wide array of Christian ministries. Contact Rory at

Webinar: Acquiring and Maximizing Relationships With Donors

Posted by on March 14, 2017 in

Non-profit marketing pros know that successful fundraising is very much a momentum-driven effort. Once you’re really moving forward, the wins come easier. That’s why I want to invite you to … Read More

Linus, Charlie Brown and Christmas.

Posted by on December 19, 2016 in

Poor Charlie Brown! You may remember the scene from A Charlie Brown Christmas. Charlie Brown is depressed and discouraged by the over-commercialization of Christmas. He struggles to understand its true … Read More

“This is a football.”

Posted by on July 21, 2016 in

It was the first day of training camp. The year was 1961.  Thirty-eight members of the Green Bay Packers football team arrived to start a brand-new season.  The previous season ended … Read More

Let’s get strategic!

Posted by on May 19, 2016 in

A number of years ago I attended a weeklong program at Harvard University on non-profit leadership. It was an exhilarating experience, in large part because the teaching was based on … Read More

Some things never change.
With good reason.

Posted by on February 25, 2016 in

I started working at World Vision when I was 23 years old. Thinking about it today, it’s hard to believe that I’ve been in this “industry” for so many years, … Read More

Announcing a new service to take your marketing to the next level

Posted by on February 10, 2016 in

Masterworks has been blessed to partner with ministries for more than 26 years, but something has always bothered us. In fact, it’s bothered our leadership team for our entire existence. … Read More

Is Santa Claus real?

Posted by on December 21, 2015 in

(Spoiler Alert: I’m going to reveal that Santa isn’t actually real.) Most of us have told our young children that Santa Claus is real. But is that so bad? Child … Read More

Intuition: How To Use It

Posted by on June 10, 2015 in

Your intuition is a gift from God. It’s a key aspect of being creative in the image of a creative God. At the same time, however, when applied randomly, intuition can lead … Read More

The Ideal Client/Agency Relationship

Posted by on February 5, 2015 in

Last week a new client asked me to describe the ideal client/agency relationship. That’s a great question. Before I answer that question here, let me provide you with some context.  Most … Read More

Christmas Reflections

Posted by on December 17, 2014 in

As we approach the end of another year, it’s a time when many of us will reflect on all that God has accomplished in and through us during the past … Read More

Don’t Be Fooled by Awesome Spec Creative!

Posted by on July 22, 2014 in

The average person can tell the difference between a beautiful sunset and a blasé one. Most would agree that the professional photographs we’ve seen of Yosemite are gorgeous. So, it … Read More

Optimizing direct mail acquisition

Posted by on May 23, 2013 in

Some would have you believe that cutting direct mail donor acquisition is the solution to low ROIs. On the surface this seems to make sense. However, it is misguided. The … Read More