Steve Caldwell’s Archive

Steve Caldwell is our Vice President of Analytics and Insight. He is a respected CRM strategist with a decade of experience leading analytics for large non-profit organizations. Steve is an expert in fundraising and database marketing. Contact Steve at scaldwell@masterworks.com.

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The Post-Election Giving Outlook

Posted by on December 9, 2016 in

On the heels of one of the most controversial presidential races, an election upset that stunned the media and had stock markets reeling from the uncertainty of a ‘Trumped’ future…fundraisers … Read More

The Election Year Fundraising Myth

Posted by on May 24, 2016 in

Every election year, non-profit organizations inevitably start worrying about what to do differently to protect revenue and avoid losing valuable donors. Suspicion builds about the growing attention to the Presidential … Read More

The ups and downs of giving

Posted by on December 16, 2015 in

When donors have less (or are afraid of having less) they give less. Charitable giving is generally correlated with (and enabled by) many socioeconomic factors. The most common and intuitive … Read More

Three keys to gift asks in acquisition (and reactivation)

Posted by on May 6, 2015 in

We recently tested changing ask formulas for one of our clients and came away with some powerful insights. A little background… Our client had raised their minimum acquisition ask amount … Read More

4 Reasons Not to Be Scared of Cooperative Databases . . . and plenty of reasons to love them!

Posted by on July 16, 2014 in

Cooperative databases have been around for some time now. More than 4 out of 5 non-profits are participating with at least one. Yet I continue to meet non-profits afraid to … Read More

To Affinity and Beyond . . .

Posted by on June 4, 2014 in

Donors “speak” to ministries with every interaction. When they give. How much they give. What they give to. The question is, are you listening? Capturing this data and making sense … Read More

Study results: Improve response with relevant asks

Posted by on July 19, 2013 in

Meeting donors where they’re at using the X factor in ask arrays Our analytics team is always looking for ways to improve results with data. One of the key places … Read More

Insight-Driven Donor Segmentation

Posted by on October 4, 2012 in

How to use analytics to ensure you target the right donors with your marketing efforts Segmentation is often misunderstood. It’s one of the most powerful tools we can use to … Read More