On the heels of one of the most controversial presidential races, an election upset that stunned the media and had stock markets reeling from the uncertainty of a ‘Trumped’ future…fundraisers … Read More
Steve Caldwell is our Vice President of Analytics and Insight. He is a respected CRM strategist with a decade of experience leading analytics for large non-profit organizations. Steve is an expert in fundraising and database marketing. Contact Steve at firstname.lastname@example.org.
We recently tested changing ask formulas for one of our clients and came away with some powerful insights. A little background… Our client had raised their minimum acquisition ask amount … Read More
Cooperative databases have been around for some time now. More than 4 out of 5 non-profits are participating with at least one. Yet I continue to meet non-profits afraid to … Read More
Meeting donors where they’re at using the X factor in ask arrays Our analytics team is always looking for ways to improve results with data. One of the key places … Read More