The Age of Scoring and Assists

Posted by on February 2, 2017 in

Last week in our blog, The Age of Engage, we talked about how organizations that engage their donors outperform those that do not, because engaged donors give more, stay with … Read More

The Age of Engage

Posted by on January 26, 2017 in

This is the Age of Engage. Marketing trendspotters, like Accenture and IBM, have announced how market leaders have shifted today to a model of customer engagement that drives authentic relationship … Read More

Trends to watch for in 2017

Posted by on January 12, 2017 in

It’s common to kick off a new year by looking forward to the trends that are emerging —trends we expect to become increasingly important as the year goes on. So … Read More

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The $10 donor is dead.

Posted by on February 16, 2017 in

In 1976, Dutch economist Peter van Westendorp introduced market researchers to the Price Sensitivity Meter — a technique for determining consumer price preferences. The approach uses a series of questions to … Read More

The Age of Scoring and Assists

Posted by on February 2, 2017 in

Last week in our blog, The Age of Engage, we talked about how organizations that engage their donors outperform those that do not, because engaged donors give more, stay with … Read More

The Age of Engage

Posted by on January 26, 2017 in

This is the Age of Engage. Marketing trendspotters, like Accenture and IBM, have announced how market leaders have shifted today to a model of customer engagement that drives authentic relationship … Read More

Trends to watch for in 2017

Posted by on January 12, 2017 in

It’s common to kick off a new year by looking forward to the trends that are emerging —trends we expect to become increasingly important as the year goes on. So … Read More

Linus, Charlie Brown and Christmas.

Posted by on December 19, 2016 in

Poor Charlie Brown! You may remember the scene from A Charlie Brown Christmas. Charlie Brown is depressed and discouraged by the over-commercialization of Christmas. He struggles to understand its true … Read More

A new kind of digital media for a new kind of non-profit

Posted by on December 15, 2016 in

A recent M+R study showed that 1 of the top 3 secrets to the fastest-growing non-profits is their investment in digital media. For non-profit organizations, digital media will be a … Read More

The Post-Election Giving Outlook

Posted by on December 9, 2016 in

On the heels of one of the most controversial presidential races, an election upset that stunned the media and had stock markets reeling from the uncertainty of a ‘Trumped’ future…fundraisers … Read More

2 Guaranteed Ways to Make People Flee Your Website for Cat Videos on YouTube

Posted by on December 1, 2016 in

Your website’s visitors have the attention span of a goldfish with ADD. So regardless of what your website does, this is your competition: In the era of viral videos, pet … Read More

State of the Church around the world [Video]

Posted by on November 16, 2016 in

We had the privilege of sending two people to the Lausanne Younger Leaders Gathering earlier this year, hosted by the Lausanne Movement (summary video here, and article here). The purpose … Read More

Doubling down on Experience Design

Posted by on November 10, 2016 in

Over the past decade, we’ve seen the growth of a few areas — brand, content strategy, user experience and digital strategy. Each has played an increasingly important role in the … Read More

Google Grants: Be prepared for trending topics

Posted by on November 3, 2016 in ,

In two previous posts on Google Grants, my colleague, Mark Neigh, talked about bidding on your brand and best practices for maximization. In this post, I will show you why being prepared … Read More

What’s working and not in digital – Part 3

Posted by on October 11, 2016 in

This is the third of a three-part series covering current trends in digital marketing and fundraising for non-profits, gathered from a group of national non-profit leaders in the digital space. … Read More