The Masterworks Blog

A collection of articles and essays about marketing, fundraising and branding.

Is your website mobile-friendly?
Take the test!

Posted by on April 15, 2015 in ,

Google is updating its mobile search algorithm. If your website isn’t mobile-friendly, your search traffic could take a hit.

Work-Life Lessons for a College Senior

Posted by on April 8, 2015 in , ,

This past January my daughter Claire, who is a senior at Whitworth University in Spokane, WA, traveled to New York City and Washington, D.C. for a 3-unit communications class — […]

It’s Easter. Let’s talk about something other than fundraising just this once.

Posted by on April 1, 2015 in

Friends, colleagues and clients, You probably came today, expecting to find a conversation about fundraising and marketing for non-profits. But with Easter just a few days away, I want to […]

Fundraisers: We feel your pain…
(CLA Conference Preview)

It’s official. If you’re a fundraising professional, you have one of America’s toughest jobs! We’ve recently toyed with the idea of getting ahold of Thom Beers, executive producer of NBC’s […]

Conference Preview: Three levers to drive digital success

Today’s lesson is an excerpt from a Digital Marketing Master Class that I have the honor of teaching in April at the Christian Leadership Alliance Outcomes Conference in Dallas, Texas. […]

The Magic Equation

At Masterworks we’re constantly looking for ways to help our clients: Find new donors Make more money for ministry, and Have a bigger impact in the world And we’ve mastered […]

Masterworks announces
Kate Williams’ return

Posted by on March 4, 2015 in

Masterworks is happy to announce that Kate Williams has joined the agency as an account executive. Williams comes to Masterworks with strong experience, most recently as an account director at […]

Telemarketing: Friend or Foe

Posted by on February 25, 2015 in

Recently, as I was preparing for an upcoming client meeting, I was once again reminded of the important role that telemarketing can play in a fundraising program. While most of […]

Don’t be JCPenney

Posted by on February 18, 2015 in ,

As usual, last holiday season I put off my Christmas shopping until the last minute.  This time, I witnessed something that holds a lesson for non-profits everywhere. As I dashed into […]

Why organizations need branding for fundraising

Posted by on February 11, 2015 in

I’ve seen a lot of comments lately about how branding can kill your fundraising. Critics write about how a focus on image and positioning disregards the needs of donors. How […]