The Masterworks Blog

A collection of articles and essays about marketing, fundraising and branding.

You can learn from campaign emails

Posted by on October 7, 2015 in ,

Is your email marketing stuck in a rut? Are you looking for testable ideas to increase interaction with your digital content?   For the next 13 months, you’ve got no excuses. […]

The Nonexistent Broccoli Pilot

Posted by on September 30, 2015 in , ,

From FastCompany: “Ever since the introduction of mandatory fruits and vegetables for schoolchildren, kids have eaten less of them than before. The Healthy Hunger-Free Kids Act, introduced in 2010 and […]

Use Email Addiction to Get Your Message Read

Posted by on September 23, 2015 in , , , ,

We all know that email is a horrible, unproductive distraction to the work we really need to get done. And yet we can’t live without it. In fact, studies show […]

What Grandma Dot taught me about fundraising

As a junior and senior in high school, I had the unique privilege of spending every Saturday evening with my Grandma Dot. After working a full day on the family […]

Add a Donate Now CTA Button to Your Facebook Page

Posted by on August 27, 2015 in , ,

Facebook just rolled out the option for all nonprofits to have Donate Now buttons at the top of their Facebook pages (for both desktop and mobile).

Breakthrough technology that will revolutionize your communication

Posted by on August 19, 2015 in

Communication in 2015 is easy. Email. Text. IM. Online collaboration. Getting your message across to a colleague or a client has never been faster or more efficient than it is […]

The uncontrollable force that can revolutionize direct mail fundraising

Every time a “new” channel has come into the mainstream, people have declared the death of the dominant channel before it. Radio was going to kill print. And we all […]

6 things on the minds of development leaders right now

For 15 years, I’ve been hosting an annual gathering of development leaders from across the Christian non-profit world. We get together to talk about what’s working in ministry marketing and […]

Development professionals matter

If you’re the leader of a non-profit, I’d like a quick word with you. It’s about your organization’s development director (or manager or VP). Fifteen years ago, I was invited […]

Put yourself in your donors’ shoes

It used to be you sent an appeal letter out and got a check with a response device sent back to you. The process was clear. And you could (mostly) […]