The Masterworks Blog

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The Value of the Net Promoter Score

Posted by on July 30, 2014 in

Who are your best supporters? In many cases, your best supporters are your major donors. But not always. Some champions of your ministry may donate less, either because they’re financially […]

Don’t Be Fooled by Awesome Spec Creative!

Posted by on July 22, 2014 in

The average person can tell the difference between a beautiful sunset and a blasé one. Most would agree that the professional photographs we’ve seen of Yosemite are gorgeous. So, it […]

4 Reasons Not to Be Scared of Cooperative Databases . . . and plenty of reasons to love them!

Posted by on July 16, 2014 in

Cooperative databases have been around for some time now. More than 4 out of 5 non-profits are participating with at least one. Yet I continue to meet non-profits afraid to […]

How to Optimize Your Organization’s Website for Donations

Posted by on July 9, 2014 in ,

Donors have high expectations for your organization’s website, and specific needs that should be met if you hope to get donations online.

.NGO, the New Non-profit Domain

Posted by on July 2, 2014 in

Since 2011, ICANN (Internet Corporation for Assigned Names and Numbers) has been delegating new top level domains. Let me un-techno-speak that for you. You use TLDs (top level domains) every […]

Jesus, Money and Stuff

Posted by on June 25, 2014 in

A Life of Stewardship in Light of Eternity “A disciple learns to remain generous by decisions to engage in hospitality, settle into a level of living, choose simplicity and refrain […]

Fundraising is a ministry. Really.

Posted by on June 18, 2014 in

Why is it that so many people don’t like fundraising? Or fundraisers? They think fundraising is a necessary but unpleasant little enterprise that supports causes which, ironically, are honorable and […]

What we’re reading right now

Posted by on June 16, 2014 in

Anne Lamott once said, “Books help us understand who we are.” Each week we’ll introduce you to the world-class team at Masterworks through the books they love, in a series […]

The Generosity BOOM

Posted by on June 11, 2014 in

This article originally appeared in the Summer 2014 issue of Outcomes. When it comes to giving generously, not a lot has changed in the past century. For example, according to […]

To Affinity and Beyond . . .

Posted by on June 4, 2014 in

Donors “speak” to ministries with every interaction. When they give. How much they give. What they give to. The question is, are you listening? Capturing this data and making sense […]