The Masterworks Blog

A collection of articles and essays about marketing, fundraising and branding.

Phantom Email Syndrome

Posted by on February 3, 2016 in , ,

Is your organization sending emails you don’t know about? Most likely it is and these phantom emails represent missed opportunity, especially as data show they have the highest interaction rates. […]

Connecting branding to fundraising

Posted by on February 2, 2016 in , ,

Is your brand clear, compelling and consistent? Do your fundraising offers faithfully represent your brand? When branding and fundraising support each other, guess what? Your donors will respond. The chatter […]

Three steps to change your job

Posted by on January 28, 2016 in

“Find something you love to do and you’ll never have to work a day in your life.” This quote, often attributed to an ancient Chinese philosopher/teacher, is a problem. For […]

Pull Up A Chair, And Let’s Talk Innovation

Posted by on January 26, 2016 in ,

Look down. What are you sitting on? An Aeron chair? If so, you are hardly alone. Herman Miller’s Aeron chair is, far and away, the best-selling office chair of all […]

Vital Signs

Posted by on January 21, 2016 in

What’s the first thing that happens when you visit your doctor? Someone comes into the examining room and takes your temperature, blood pressure, pulse and respiration — they’re called vital signs. […]

Scope Neglect: We don’t get big numbers

How much would you donate to save 2,000 migratory birds from drowning in oil ponds? How about to save 20,000 birds? 200,000? In one study, three groups were asked these […]

I want to know what Under Armour wants to know

Posted by on January 14, 2016 in , , ,

I’ve long been fascinated with Under Armour, despite the fact that I own only a couple of their products. In my athletic pursuits, I typically use competitors’ more specialized gear. […]

Negative Social Proof: It’s nothing but trouble

Posted by on January 12, 2016 in , ,

The letter below is from the “Conscience Letter” files of the Petrified Forest National Park in northeast Arizona. It’s one of hundreds of expressions of remorse park rangers have received […]

Seven Ways to Recharge in the New Year

Posted by on January 7, 2016 in

A mentor asked me last week, “What are you doing to take care of Seth?” I stared at him vacantly and mumbled something about adding to my (very tiny) beer […]

Driving Your Results in 2016: 4 Trends to Watch

With another holiday season behind us, and 2016 freshly upon us, it’s customary for us to step back and look forward. With 2016 full of possibility, what will it hold […]