The Masterworks Blog

A collection of articles and essays about marketing, fundraising and branding.

Finding fundraising offers that work: what YOU need to know

Posted by on November 12, 2014 in ,

How do non-profit organizations find and develop truly new fundraising offers? Offers need to represent what the organization DOES — what they do with the donor’s money and the impact that […]

Reflecting on “Bi-Annuals”

Posted by on November 6, 2014 in ,

Twice a year at Masterworks, we dedicate a full week for our executive team and senior leaders to review each of our clients that we serve. We call these “Bi-Annuals.” […]

Getting to the root issue: the 5 Whys

Posted by on October 22, 2014 in ,

“Why daddy?” If you’re a parent, you are no doubt familiar with this dreaded question. But here’s the reason it’s to be feared — it never just stops at the […]

Keeping up with the digital Joneses

Posted by on October 15, 2014 in ,

Have you noticed that constant feeling of being a couple steps behind in digital? You’re not alone. The speed of change is increasing every day. It can be dizzying. In […]

Is there a silver bullet for acquisition?

Posted by on October 8, 2014 in ,

While most organizations are still making direct mail work in acquisition, some are mixing it up with online and/or other channels. But almost all non-profits are finding no shortcuts — […]

Mission Aviation Fellowship joins the Masterworks client family

Posted by on October 3, 2014 in

Masterworks is excited to announce a fundraising and marketing partnership with Mission Aviation Fellowship (MAF). The ministry’s mission is to share the love of Jesus Christ through aviation and technology […]

Bolster Your Year-End Fundraising Campaign: Lessons from eCommerce

Posted by on September 25, 2014 in , ,

The digital landscape is changing for nonprofits. Here are some lessons from eCommerce in year-end fundraising.

Curt Weigel joins Masterworks as Vice President, Team Director

Posted by on September 17, 2014 in

Masterworks is thrilled to announce that industry veteran Curt Weigel has joined the company as Vice President, Team Director. Weigel comes to Masterworks after successful seasons at Douglas Shaw & […]

Incubate or die: bringing the future to fundraising

Posted by on September 11, 2014 in , ,

Most of what we do in non-profit fundraising is optimization. We’ve found some formulas that work well, and we’re constantly working to make them better. Together we’ve changed millions of […]

Don’t look now, but a secret donor may be watching you

A Masterworks colleague who once worked at Starbucks said he’d occasionally have a patron come in, order a coffee — sometimes something complicated, like a triple venti no-foam cinnamon dolce […]