The Masterworks Blog

A collection of articles and essays about marketing, fundraising and branding.

Thanksgiving is more than just “Turkey Day”

Posted by on November 24, 2015 in ,

For Christians, Thanksgiving is not just a holiday. It’s a reminder that “thanksgiving” should be the state of our heart all the time. I’ve been studying the Psalms lately. And […]

Start Small. End Big.

Posted by on November 19, 2015 in , ,

I play basketball two or three days each week. It’s my favorite exercise. A chance to be a kid again for an hour and a half before work. And sweat off a […]

Anchoring Effect: How the littlest numbers could drag down your average gift

Posted by on November 17, 2015 in ,

Is the height of the tallest redwood tree more or less than 1,200 feet? What is your best guess about the height of the tallest redwood tree? Anchoring Effect If […]

Brand strategy is about more than vision. It’s about results.

Posted by on November 12, 2015 in ,

Fast Company on the power of a visionary brand: [V]isionary brands market something much more compelling than what they have to sell today. They champion a long-term vision for something […]

3 keys to building a successful sustainer program

Posted by on November 10, 2015 in , ,

At Masterworks, we’re big fans of sustainer programs. Sustainers can stabilize your ministry’s cash flow and provide a hedge against external events, like an economic downturn. But we acknowledge that […]

In a rut? Good questions to ask.

Posted by on November 5, 2015 in

Most of us find comfortable patterns in our lives and repeat them as often as possible. We have a favorite coffee and drink it every day. We take a nearly […]

Use attentional bias to get more email revenue

Posted by on November 2, 2015 in , ,

The 2012 reelection campaign of Barack Obama rewrote the rules on email fundraising and launched many a marketer think piece about A/B testing, highlighting important stuff and intriguing subject lines […]

Who’s the most likely legacy giving prospect? You might be surprised.

Posted by on October 29, 2015 in ,

Early on in my time leading mass supporter engagement in a national ministry, I assumed that the supporters who left estate gifts were nearly entirely “major donors.”  In large part, […]

A Vision for Planned Giving

Posted by on October 27, 2015 in , ,

One of the most fun things about partnering with ministries in the areas of marketing and fundraising is that — even after 26 years — we still have opportunities to […]

How you can learn to stop worrying and love fundraising

Posted by on October 22, 2015 in

If you are currently engaged in the fundraising profession, and don’t really love your job, I may have just the key to help you. Many years ago, when I was […]