When I got the schedule for my speaking engagement this year at the Christian Leadership Alliance conference, my heart sank. I was the last speaker on a panel scheduled for… Continue reading
Crafting a successful mobile strategy (and why you need to have one RIGHT NOW)
I just returned from the annual Christian Leadership Alliance conference, where I had the opportunity to give a talk I call Be Smarter Than Your Smartphone: Building a Successful Mobile… Continue reading
Masterworks Welcomes Feed The Children
Masterworks is pleased to announce that Feed The Children of Oklahoma City, Oklahoma, has joined our growing family of clients. Founded in 1979, Feed The Children is now one of… Continue reading
Five foolproof ways to acquire thousands of online donors
The headline is a bait and switch, let’s just get that out of the way. If you are reading this thinking the promise of that headline is possible, you aren’t… Continue reading
Heading to Anaheim: a CLA preview
We are excited to be a part of CLA once again this year. Several of our team members will be traveling to Anaheim to attend the general sessions and meet… Continue reading
Throwback week
It’s throwback week! You know, that time when we pull out 3 popular posts from the past that are still relevant today. It’s to that end that I’d like to… Continue reading
Non-profit branding – Part 4: Don’t forget brand research
We’ll spend the next few posts in the series focusing on brand research. But first, let’s recall a few things about your brand in general. First, your brand is more… Continue reading
All About Boomers
Last week some comments that our very own Kn Moy made about baby boomers were featured over on The Agitator. He was responding to another Agitator post you can read… Continue reading
Non-profit branding – Part 3: Costs
In my first branding post, we looked at how hard it is for non-profit organizations to carry out an effective branding (or rebranding) process due to the complexity of the… Continue reading
Non-profit branding – Part 2
The seven-year-old solution to branding In their book, Made to Stick, the Heath brothers refer to something that affects us all: “The Curse of Knowledge.” The more you know about… Continue reading