The Masterworks Blog

A collection of articles and essays about marketing, fundraising and branding.

The power of “no”

Posted by on January 21, 2015 in

In January of last year, we declared 2014 was going to be the year of the audience. Part of that, we said, was offering your donors the 5 C’s: Clarity […]

The most popular posts from 2014

Posted by on January 7, 2015 in

2014 was quite the year. Of course, we’d love for you to read all the posts from the last year, but we know that’s not likely. So, to make it […]

Creating Campaigns That Inspire

With the weather turning cold and the new year fast approaching, I was recently gifted with a gorgeous, red envelope in my mailbox. Addressed to me from Seattle’s Union Gospel Mission, I […]

Christmas Reflections

Posted by on December 17, 2014 in

As we approach the end of another year, it’s a time when many of us will reflect on all that God has accomplished in and through us during the past […]

Masterworks announces Open Doors as newest client & partner

Posted by on December 10, 2014 in

Masterworks is pleased to welcome Open Doors USA to our vibrant client family. “Open Doors is exactly the kind of impactful, world-changing client we love to serve,” said Masterworks President […]

Let’s Collaborate: The Basics of a Great Client Relationship

Posted by on December 3, 2014 in

Recently at an offsite team activity, we were asked to evaluate what’s working and not working in our client relationships. I immediately recalled the working relationship I have with one of […]

Creative culture: Telling the truth and other things to remember every day

Posted by on November 24, 2014 in

An orange sticky note stuck to the left side of my computer monitor here at Masterworks bears three simple reminders: I read these words every morning when I arrive at […]

Finding fundraising offers that work: what YOU need to know

Posted by on November 12, 2014 in ,

How do non-profit organizations find and develop truly new fundraising offers? Offers need to represent what the organization DOES — what they do with the donor’s money and the impact that […]

Reflecting on “Bi-Annuals”

Posted by on November 6, 2014 in ,

Twice a year at Masterworks, we dedicate a full week for our executive team and senior leaders to review each of our clients that we serve. We call these “Bi-Annuals.” […]

Getting to the root issue: the 5 Whys

Posted by on October 22, 2014 in ,

“Why daddy?” If you’re a parent, you are no doubt familiar with this dreaded question. But here’s the reason it’s to be feared — it never just stops at the […]