worldwidechurch

State of the Church around the world [Video]

Posted by on November 16, 2016 in

We had the privilege of sending two people to the Lausanne Younger Leaders Gathering earlier this year, hosted by the Lausanne Movement (summary video here, and article here). The purpose … Read More

News

Doubling down on Experience Design

Posted by on November 10, 2016 in

Over the past decade, we’ve seen the growth of a few areas — brand, content strategy, user experience and digital strategy. Each has played an increasingly important role in the … Read More

trending

Google Grants: Be prepared for trending topics

Posted by on November 3, 2016 in ,

In two previous posts on Google Grants, my colleague, Mark Neigh, talked about bidding on your brand and best practices for maximization. In this post, I will show you why being prepared … Read More

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cat

2 Guaranteed Ways to Make People Flee Your Website for Cat Videos on YouTube

Posted by on December 1, 2016 in

Your website’s visitors have the attention span of a goldfish with ADD. So regardless of what your website does, this is your competition: In the era of viral videos, pet … Read More

worldwidechurch

State of the Church around the world [Video]

Posted by on November 16, 2016 in

We had the privilege of sending two people to the Lausanne Younger Leaders Gathering earlier this year, hosted by the Lausanne Movement (summary video here, and article here). The purpose … Read More

News

Doubling down on Experience Design

Posted by on November 10, 2016 in

Over the past decade, we’ve seen the growth of a few areas — brand, content strategy, user experience and digital strategy. Each has played an increasingly important role in the … Read More

trending

Google Grants: Be prepared for trending topics

Posted by on November 3, 2016 in ,

In two previous posts on Google Grants, my colleague, Mark Neigh, talked about bidding on your brand and best practices for maximization. In this post, I will show you why being prepared … Read More

Digital

What’s working and not in digital – Part 3

Posted by on October 11, 2016 in

This is the third of a three-part series covering current trends in digital marketing and fundraising for non-profits, gathered from a group of national non-profit leaders in the digital space. … Read More

Digital

What’s working and not in digital – Part 2

Posted by on October 6, 2016 in

Last week I shared the first of a series of themes in non-profit digital marketing that emerged from a group of national leaders I hosted earlier this year. I’ll recap … Read More

News

Masterworks will be at NCDC

Posted by on October 4, 2016 in

Masterworks will attend NCDC (National Catholic Development Conference)  for the third year running, October 9 – 12, 2016, at Gaylord National Resort and Convention Center in National Harbor, MD. If … Read More

BOOM!

The Generosity Boom is finally coming

Posted by on September 29, 2016 in

Baby Boomers are the largest, healthiest, wealthiest, best-educated adult generation in U.S. history. They control 80 percent of all wealth and 70 percent of all disposable income in the nation. … Read More

Digital

What’s working and not in digital – Part 1

Posted by on September 22, 2016 in

This is the first of a 3-part series covering current trends in digital marketing and fundraising for non-profits, gathered from a group of national non-profit leaders in the digital space. … Read More

Bid

Google Grant success secret — bid on your brand

Posted by on August 11, 2016 in ,

Here’s a scenario I’ve seen play out over and over again: An organization applies for an AdWords Grant from Google, gets super excited about the $10,000 in in-kind media that … Read More

Tips

3 donation page tests that will increase donor value

Posted by on July 28, 2016 in

Gift amount is the key indicator for a donor’s long-term value. Here are three ideas for testing your gift array. They are designed to increase the average gift amount on … Read More

Football

“This is a football.”

Posted by on July 21, 2016 in

It was the first day of training camp. The year was 1961.  Thirty-eight members of the Green Bay Packers football team arrived to start a brand-new season.  The previous season ended … Read More