The Masterworks Blog

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Let us make you an offer

Posted by on April 15, 2014 in ,

A strong offer is the heart and soul of fundraising. That’s why, with response rates and return on investment for direct-mail acquisition at historic lows, it is becoming increasingly important […]

Google Analytics: The Universal Soldier

Posted by on April 9, 2014 in ,

Google’s new version of their analytics product came out of beta on April 2 — once all the Pokémon were cleared from Google Maps. What does this mean to your […]

CLA Dallas 2014 is coming — What’s in it for YOU?

Posted by on April 8, 2014 in ,

Visit Masterworks at CLA booth 700. Attend the following sessions hosted by Masterworks’ employees to hear more about how YOU can amplify generosity. ……………………………………………………………………… Maximizing Fundraising, Brandraising and Passionraising Learn […]

Fashion with a cause

Posted by on April 3, 2014 in

We’re excited for Others Like Us, a new, innovative venture from our partners at Seattle’s Union Gospel Mission. Others Like Us is a clothing line that combines local fashion students […]

What we’re reading right now

Posted by on April 1, 2014 in

Seth La Tour is a cheese-loving, poetry-writing Associate Creative Director. He spends his free time indoors. Here’s what Seth’s reading right now: Photo by Patricia Zaballos My day job is […]

Treating digital as a silo

Posted by on March 26, 2014 in

I’ll get right to the point — don’t treat your digital marketing efforts as a silo. You can’t separate what you are doing in digital channels (like your blog, website, […]

Paid vs. earned media promotion

Posted by on March 20, 2014 in

If you are a non-profit organization, it is critical to be a good steward of your donor dollars. You probably don’t have the luxury of a $100,000/month online paid media […]

5 Ways you can embrace innovation

Posted by on March 18, 2014 in

This article originally appeared in the Spring 2014 issue of Outcomes. “I’ve tried a dozen times,” one CEO told me, as he struggled to increase the pace of innovation at […]

You can do effective email marketing in 6 simple steps

Posted by on March 11, 2014 in

Email continues its dominance as the digital outbound communication platform with the greatest reach and the best return on investment. As of 2013, there were 3.6 billion email accounts and […]

Building an effective website

Posted by on March 6, 2014 in

What do you do if you want to learn more about an organization or cause? Today, the answer is simple: look it up on online. What’s your first step? Despite […]