Bid

Google Grant success secret — bid on your brand

Posted by on August 11, 2016 in

Here’s a scenario I’ve seen play out over and over again: An organization applies for an AdWords Grant from Google, gets super excited about the $10,000 in in-kind media that … Read More

Tips

3 donation page tests that will increase donor value

Posted by on July 28, 2016 in

Gift amount is the key indicator for a donor’s long-term value. Here are three ideas for testing your gift array. They are designed to increase the average gift amount on … Read More

Football

“This is a football.”

Posted by on July 21, 2016 in

It was the first day of training camp. The year was 1961.  Thirty-eight members of the Green Bay Packers football team arrived to start a brand-new season.  The previous season ended … Read More

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Digital

What’s working and not in digital – Part 1

Posted by on September 22, 2016 in

This is the first of a 3-part series covering current trends in digital marketing and fundraising for non-profits, gathered from a group of national non-profit leaders in the digital space. … Read More

Bid

Google Grant success secret — bid on your brand

Posted by on August 11, 2016 in

Here’s a scenario I’ve seen play out over and over again: An organization applies for an AdWords Grant from Google, gets super excited about the $10,000 in in-kind media that … Read More

Tips

3 donation page tests that will increase donor value

Posted by on July 28, 2016 in

Gift amount is the key indicator for a donor’s long-term value. Here are three ideas for testing your gift array. They are designed to increase the average gift amount on … Read More

Football

“This is a football.”

Posted by on July 21, 2016 in

It was the first day of training camp. The year was 1961.  Thirty-eight members of the Green Bay Packers football team arrived to start a brand-new season.  The previous season ended … Read More

UserExperience

What can you give your donor?

Posted by on July 14, 2016 in

Take two minutes to watch this video of Steve Jobs, newly back at Apple, responding to a harsh question from an angry developer who doesn’t understand why his pet product … Read More

Glasses

3 ways to sharpen your focus on second gifts

Posted by on July 7, 2016 in

The way you go about meeting, courting and then cultivating new donors can dramatically affect your income, donor file growth and retention. Knowing that…are you focusing enough on encouraging your … Read More

Lightbulbs

4 ideas to spark your innovation

Posted by on June 30, 2016 in

In last weeks blog post, I shared with you a number of reasons why most non-profit organizations don’t innovate well. But we need to go further. So I’m going to … Read More

Lightbulbs

4 reasons non-profits don’t innovate well — but should

Posted by on June 23, 2016 in

“How can we get better at innovation?” It’s probably the most important question your ministry could ever answer. Why? Because if you don’t innovate, your organization will experience stagnation and … Read More

Tips

Things it’s OK to do at work

Posted by on June 14, 2016 in

Most of us are at least 2 people: Work you. Home you. Home you is relaxed and knows just what to say. Home you has a comfortable spot on the … Read More

Rodney

Your newsletter doesn’t need to be the Rodney Dangerfield of your fundraising program: Part 2

Posted by on June 9, 2016 in

In my last blog post, I promised to tell you how a newsletter test achieved a 521% increase in revenue. We called that test the Extreme Donor-Focused Newsletter Challenge. As … Read More

Rodney

Your newsletter doesn’t need to be the Rodney Dangerfield of your fundraising program: Part 1

Posted by on June 7, 2016 in

Pity the poor newsletter. If there is one component of non-profit fundraising programs that is consistently overlooked and undervalued, it’s the newsletter. Like the late comedian Rodney Dangerfield, newsletters “don’t … Read More

Bike

Keep Your Eyes on the Road and Your Donors in the Fold

Posted by on June 2, 2016 in

We’re going to talk about brand. In just a second. First, we’re going to talk about cycling crashes. In case you didn’t know, there are 2 types of bike crashes: … Read More