The Masterworks Blog

A collection of articles and essays about marketing, fundraising and branding.

Fundraisers: We feel your pain…
(CLA Conference Preview)

It’s official. If you’re a fundraising professional, you have one of America’s toughest jobs! We’ve recently toyed with the idea of getting ahold of Thom Beers, executive producer of NBC’s […]

Conference Preview: Three levers to drive digital success

Today’s lesson is an excerpt from a Digital Marketing Master Class that I have the honor of teaching in April at the Christian Leadership Alliance Outcomes Conference in Dallas, Texas. […]

The Magic Equation

At Masterworks we’re constantly looking for ways to help our clients: Find new donors Make more money for ministry, and Have a bigger impact in the world And we’ve mastered […]

Masterworks announces
Kate Williams’ return

Posted by on March 4, 2015 in

Masterworks is happy to announce that Kate Williams has joined the agency as an account executive. Williams comes to Masterworks with strong experience, most recently as an account director at […]

Telemarketing: Friend or Foe

Posted by on February 25, 2015 in

Recently, as I was preparing for an upcoming client meeting, I was once again reminded of the important role that telemarketing can play in a fundraising program. While most of […]

Don’t be JCPenney

Posted by on February 18, 2015 in ,

As usual, last holiday season I put off my Christmas shopping until the last minute.  This time, I witnessed something that holds a lesson for non-profits everywhere. As I dashed into […]

Why organizations need branding for fundraising

Posted by on February 11, 2015 in

I’ve seen a lot of comments lately about how branding can kill your fundraising. Critics write about how a focus on image and positioning disregards the needs of donors. How […]

The Ideal Client/Agency Relationship

Posted by on February 5, 2015 in

Last week a new client asked me to describe the ideal client/agency relationship. That’s a great question. Before I answer that question here, let me provide you with some context.  Most […]

Masterworks adds to digital team

Posted by on January 28, 2015 in

Masterworks is pleased to announce that Chris Schmechel and Scott Ahern have joined the company to serve as part of their digital and experience design teams. Schmechel will serve as […]

The power of “no”

Posted by on January 21, 2015 in

In January of last year, we declared 2014 was going to be the year of the audience. Part of that, we said, was offering your donors the 5 C’s: Clarity […]