The Masterworks Blog

A collection of articles and essays about marketing, fundraising and branding.

What Grandma Dot taught me about fundraising

As a junior and senior in high school, I had the unique privilege of spending every Saturday evening with my Grandma Dot. After working a full day on my family’s farm, […]

Add a Donate Now CTA Button to Your Facebook Page

Posted by on August 27, 2015 in , ,

Facebook just rolled out the option for all nonprofits to have Donate Now buttons at the top of their Facebook pages (for both desktop and mobile).

Breakthrough technology that will revolutionize your communication

Posted by on August 19, 2015 in

Communication in 2015 is easy. Email. Text. IM. Online collaboration. Getting your message across to a colleague or a client has never been faster or more efficient than it is […]

The uncontrollable force that can revolutionize direct mail fundraising

Every time a “new” channel has come into the mainstream, people have declared the death of the dominant channel before it. Radio was going to kill print. And we all […]

6 things on the minds of development leaders right now

For 15 years, I’ve been hosting an annual gathering of development leaders from across the Christian non-profit world. We get together to talk about what’s working in ministry marketing and […]

Development professionals matter

If you’re the leader of a non-profit, I’d like a quick word with you. It’s about your organization’s development director (or manager or VP). Fifteen years ago, I was invited […]

Put yourself in your donors’ shoes

It used to be you sent an appeal letter out and got a check with a response device sent back to you. The process was clear. And you could (mostly) […]

Charity, the Church and Global Aid

I recently had the opportunity to travel to the Philippines with one of our clients, an international child sponsorship organization that has been working through the local church for over […]

Welcome our new team members

Posted by on July 8, 2015 in

We’ve got a great team at Masterworks and it’s always a pleasure to welcome new members — and not just because we celebrate with pastries from Poulsbo’s renowned Sluys bakery. […]

Who is the hero of your story?

As a fundraiser, one of the most important questions you should be asking yourself is this: “Who is the hero of my story?” If your organization’s fundraising is like most, […]