When Christians compete

Posted by on March 16, 2017 in

On April 4, I’ll be facilitating “Innovation That Works” at CLA’s Outcomes conference with my friends Mark Neigh, Senior Product Developer at Masterworks, and Kyle Barthelson, Vice President of Direct … Read More

Webinar: Acquiring and Maximizing Relationships With Donors

Posted by on March 14, 2017 in

Non-profit marketing pros know that successful fundraising is very much a momentum-driven effort. Once you’re really moving forward, the wins come easier. That’s why I want to invite you to … Read More

Fundraise like a girl

Posted by on March 9, 2017 in

If you’re not doing so already, you should learn to fundraise like a girl — a Girl Scout that is! Every year about this time, Girl Scout troops nationwide hold … Read More

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Stronger than your weakest link

Posted by on March 17, 2017 in

Guest writer, Kyle Barthelson, Vice President of Direct Marketing at Alliance Defending Freedom. On April 4, two friends from Masterworks — Allen Thornburgh, VP of Strategic Innovation and Mark Neigh, … Read More

When Christians compete

Posted by on March 16, 2017 in

On April 4, I’ll be facilitating “Innovation That Works” at CLA’s Outcomes conference with my friends Mark Neigh, Senior Product Developer at Masterworks, and Kyle Barthelson, Vice President of Direct … Read More

Webinar: Acquiring and Maximizing Relationships With Donors

Posted by on March 14, 2017 in

Non-profit marketing pros know that successful fundraising is very much a momentum-driven effort. Once you’re really moving forward, the wins come easier. That’s why I want to invite you to … Read More

Fundraise like a girl

Posted by on March 9, 2017 in

If you’re not doing so already, you should learn to fundraise like a girl — a Girl Scout that is! Every year about this time, Girl Scout troops nationwide hold … Read More

Ignore Us Boomers At Your Own Peril

Posted by on February 21, 2017 in

We are a generation that is not accustomed to being ignored. To our way of thinking, the world has always revolved around us. And, we don’t expect it to stop … Read More

The $10 donor is dead.

Posted by on February 16, 2017 in

In 1976, Dutch economist Peter van Westendorp introduced market researchers to the Price Sensitivity Meter — a technique for determining consumer price preferences. The approach uses a series of questions to … Read More

The Age of Scoring and Assists

Posted by on February 2, 2017 in

Last week in our blog, The Age of Engage, we talked about how organizations that engage their donors outperform those that do not, because engaged donors give more, stay with … Read More

The Age of Engage

Posted by on January 26, 2017 in

This is the Age of Engage. Marketing trendspotters, like Accenture and IBM, have announced how market leaders have shifted today to a model of customer engagement that drives authentic relationship … Read More

Trends to watch for in 2017

Posted by on January 12, 2017 in

It’s common to kick off a new year by looking forward to the trends that are emerging —trends we expect to become increasingly important as the year goes on. So … Read More

Linus, Charlie Brown and Christmas.

Posted by on December 19, 2016 in

Poor Charlie Brown! You may remember the scene from A Charlie Brown Christmas. Charlie Brown is depressed and discouraged by the over-commercialization of Christmas. He struggles to understand its true … Read More

A new kind of digital media for a new kind of non-profit

Posted by on December 15, 2016 in

A recent M+R study showed that 1 of the top 3 secrets to the fastest-growing non-profits is their investment in digital media. For non-profit organizations, digital media will be a … Read More

The Post-Election Giving Outlook

Posted by on December 9, 2016 in

On the heels of one of the most controversial presidential races, an election upset that stunned the media and had stock markets reeling from the uncertainty of a ‘Trumped’ future…fundraisers … Read More