The Masterworks Blog

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Keeping up with the digital Joneses

Posted by on October 15, 2014 in ,

Have you noticed that constant feeling of being a couple steps behind in digital? You’re not alone. The speed of change is increasing every day. It can be dizzying. In […]

Is there a silver bullet for acquisition?

Posted by on October 8, 2014 in ,

While most organizations are still making direct mail work in acquisition, some are mixing it up with online and/or other channels. But almost all non-profits are finding no shortcuts — […]

Mission Aviation Fellowship joins the Masterworks client family

Posted by on October 3, 2014 in

Masterworks is excited to announce a fundraising and marketing partnership with Mission Aviation Fellowship (MAF). The ministry’s mission is to share the love of Jesus Christ through aviation and technology […]

Bolster Your Year-End Fundraising Campaign: Lessons from eCommerce

Posted by on September 25, 2014 in , ,

The digital landscape is changing for nonprofits. Here are some lessons from eCommerce in year-end fundraising.

Curt Weigel joins Masterworks as Vice President, Team Director

Posted by on September 17, 2014 in

Masterworks is thrilled to announce that industry veteran Curt Weigel has joined the company as Vice President, Team Director. Weigel comes to Masterworks after successful seasons at Douglas Shaw & […]

Incubate or die: bringing the future to fundraising

Posted by on September 11, 2014 in , ,

Most of what we do in non-profit fundraising is optimization. We’ve found some formulas that work well, and we’re constantly working to make them better. Together we’ve changed millions of […]

Don’t look now, but a secret donor may be watching you

A Masterworks colleague who once worked at Starbucks said he’d occasionally have a patron come in, order a coffee — sometimes something complicated, like a triple venti no-foam cinnamon dolce […]

The 5 Skills of Innovative Leaders

Posted by on August 6, 2014 in

Media leaves the impression that innovation is about a hero — a Steve Jobs, Elon Musk or Bill Gates — in the right place, at the right time. The formula […]

The Value of the Net Promoter Score

Posted by on July 30, 2014 in

Who are your best supporters? In many cases, your best supporters are your major donors. But not always. Some champions of your ministry may donate less, either because they’re financially […]

Don’t Be Fooled by Awesome Spec Creative!

Posted by on July 22, 2014 in

The average person can tell the difference between a beautiful sunset and a blasé one. Most would agree that the professional photographs we’ve seen of Yosemite are gorgeous. So, it […]