What’s working and not in digital – Part 2

Posted by on October 6, 2016 in

Last week I shared the first of a series of themes in non-profit digital marketing that emerged from a group of national leaders I hosted earlier this year. I’ll recap … Read More

Masterworks will be at NCDC

Posted by on October 4, 2016 in

Masterworks will attend NCDC (National Catholic Development Conference)  for the third year running, October 9 – 12, 2016, at Gaylord National Resort and Convention Center in National Harbor, MD. If … Read More

The Generosity Boom is finally coming

Posted by on September 29, 2016 in

Baby Boomers are the largest, healthiest, wealthiest, best-educated adult generation in U.S. history. They control 80 percent of all wealth and 70 percent of all disposable income in the nation. … Read More

What’s working and not in digital – Part 1

Posted by on September 22, 2016 in

This is the first of a 3-part series covering current trends in digital marketing and fundraising for non-profits, gathered from a group of national non-profit leaders in the digital space. … Read More

Google Grant success secret — bid on your brand

Posted by on August 11, 2016 in ,

Here’s a scenario I’ve seen play out over and over again: An organization applies for an AdWords Grant from Google, gets super excited about the $10,000 in in-kind media that … Read More

3 donation page tests that will increase donor value

Posted by on July 28, 2016 in

Gift amount is the key indicator for a donor’s long-term value. Here are three ideas for testing your gift array. They are designed to increase the average gift amount on … Read More

“This is a football.”

Posted by on July 21, 2016 in

It was the first day of training camp. The year was 1961.  Thirty-eight members of the Green Bay Packers football team arrived to start a brand-new season.  The previous season ended … Read More

What can you give your donor?

Posted by on July 14, 2016 in

Take two minutes to watch this video of Steve Jobs, newly back at Apple, responding to a harsh question from an angry developer who doesn’t understand why his pet product … Read More

3 ways to sharpen your focus on second gifts

Posted by on July 7, 2016 in

The way you go about meeting, courting and then cultivating new donors can dramatically affect your income, donor file growth and retention. Knowing that…are you focusing enough on encouraging your … Read More

4 ideas to spark your innovation

Posted by on June 30, 2016 in

In last weeks blog post, I shared with you a number of reasons why most non-profit organizations don’t innovate well. But we need to go further. So I’m going to … Read More

4 reasons non-profits don’t innovate well — but should

Posted by on June 23, 2016 in

“How can we get better at innovation?” It’s probably the most important question your ministry could ever answer. Why? Because if you don’t innovate, your organization will experience stagnation and … Read More

Things it’s OK to do at work

Posted by on June 14, 2016 in

Most of us are at least 2 people: Work you. Home you. Home you is relaxed and knows just what to say. Home you has a comfortable spot on the … Read More