What can you give your donor?

Posted by on July 14, 2016 in

Take two minutes to watch this video of Steve Jobs, newly back at Apple, responding to a harsh question from an angry developer who doesn’t understand why his pet product … Read More

3 ways to sharpen your focus on second gifts

Posted by on July 7, 2016 in

The way you go about meeting, courting and then cultivating new donors can dramatically affect your income, donor file growth and retention. Knowing that…are you focusing enough on encouraging your … Read More

4 ideas to spark your innovation

Posted by on June 30, 2016 in

In last weeks blog post, I shared with you a number of reasons why most non-profit organizations don’t innovate well. But we need to go further. So I’m going to … Read More

4 reasons non-profits don’t innovate well — but should

Posted by on June 23, 2016 in

“How can we get better at innovation?” It’s probably the most important question your ministry could ever answer. Why? Because if you don’t innovate, your organization will experience stagnation and … Read More

Things it’s OK to do at work

Posted by on June 14, 2016 in

Most of us are at least 2 people: Work you. Home you. Home you is relaxed and knows just what to say. Home you has a comfortable spot on the … Read More

Your newsletter doesn’t need to be the Rodney Dangerfield of your fundraising program: Part 2

Posted by on June 9, 2016 in

In my last blog post, I promised to tell you how a newsletter test achieved a 521% increase in revenue. We called that test the Extreme Donor-Focused Newsletter Challenge. As … Read More

Your newsletter doesn’t need to be the Rodney Dangerfield of your fundraising program: Part 1

Posted by on June 7, 2016 in

Pity the poor newsletter. If there is one component of non-profit fundraising programs that is consistently overlooked and undervalued, it’s the newsletter. Like the late comedian Rodney Dangerfield, newsletters “don’t … Read More

Keep Your Eyes on the Road and Your Donors in the Fold

Posted by on June 2, 2016 in

We’re going to talk about brand. In just a second. First, we’re going to talk about cycling crashes. In case you didn’t know, there are 2 types of bike crashes: … Read More

Who Has Your Donor’s Ear?

Posted by on May 26, 2016 in ,

Of all the cartoons I remember from growing up, The Flintstones was probably my favorite. There’s an episode where Fred is torn between “the angel” on one shoulder and “the … Read More

The Election Year Fundraising Myth

Posted by on May 24, 2016 in

Every election year, non-profit organizations inevitably start worrying about what to do differently to protect revenue and avoid losing valuable donors. Suspicion builds about the growing attention to the Presidential … Read More

Let’s get strategic!

Posted by on May 19, 2016 in

A number of years ago I attended a weeklong program at Harvard University on non-profit leadership. It was an exhilarating experience, in large part because the teaching was based on … Read More

Are you making your donors angry? Maybe you should be.

Posted by on May 17, 2016 in ,

Recently, at our weekly Masterworks staff meeting, I had the privilege of hearing from Scarlet Road, a ministry that serves women and girls who need help leaving the sex industry. … Read More