Your newsletter doesn’t need to be the Rodney Dangerfield of your fundraising program: Part 2

Posted by on June 9, 2016 in

In my last blog post, I promised to tell you how a newsletter test achieved a 521% increase in revenue. We called that test the Extreme Donor-Focused Newsletter Challenge. As … Read More

Your newsletter doesn’t need to be the Rodney Dangerfield of your fundraising program: Part 1

Posted by on June 7, 2016 in

Pity the poor newsletter. If there is one component of non-profit fundraising programs that is consistently overlooked and undervalued, it’s the newsletter. Like the late comedian Rodney Dangerfield, newsletters “don’t … Read More

Keep Your Eyes on the Road and Your Donors in the Fold

Posted by on June 2, 2016 in

We’re going to talk about brand. In just a second. First, we’re going to talk about cycling crashes. In case you didn’t know, there are 2 types of bike crashes: … Read More

Who Has Your Donor’s Ear?

Posted by on May 26, 2016 in

Of all the cartoons I remember from growing up, The Flintstones was probably my favorite. There’s an episode where Fred is torn between “the angel” on one shoulder and “the … Read More

The Election Year Fundraising Myth

Posted by on May 24, 2016 in

Every election year, non-profit organizations inevitably start worrying about what to do differently to protect revenue and avoid losing valuable donors. Suspicion builds about the growing attention to the Presidential … Read More

Let’s get strategic!

Posted by on May 19, 2016 in

A number of years ago I attended a weeklong program at Harvard University on non-profit leadership. It was an exhilarating experience, in large part because the teaching was based on … Read More

Are you making your donors angry? Maybe you should be.

Posted by on May 17, 2016 in

Recently, at our weekly Masterworks staff meeting, I had the privilege of hearing from Scarlet Road, a ministry that serves women and girls who need help leaving the sex industry. … Read More

A Primer for Digital Typography

Posted by on May 12, 2016 in

Recently, my colleague Bob Ball wrote an excellent piece on the fundamental principles of good typography, If I can’t read it, it’s ugly! If you haven’t read it, go check … Read More

If I can’t read it, it’s ugly!

Posted by on May 10, 2016 in

The older I get, the more I find I can comfortably walk in the shoes of donors. As a fundraiser, my aim has long been to inspire my readers to … Read More

Secrets of the Top 25 Non-Profits

Posted by on May 5, 2016 in

M+R recently released their 2016 Benchmark Study of 105 US non-profits. Like most studies their benchmarks serve to show how your organization compares to the “normal” of the organizations in … Read More

It’s all about…me!

Posted by on May 3, 2016 in

Have you ever been at a party and got stuck talking to someone who went on and on…about themselves? Or perhaps there’s that friend or family member who never asks … Read More

Creating an Environment for Digital Success

Posted by on April 27, 2016 in

This week, we have pulled together top digital professionals from a variety of organizations across the nation to share what’s working, what’s not, and what trends we’re seeing. In our time together, I … Read More