In defense of email newsletters

Posted by on February 26, 2009 in

I use TweetDeck to subscribe to a search for the word “fundraising” on twitter, on Tuesday this update flashed up: RT: @kanter RT @marionconway @marcapitman Fundraising Secret #34: Ditch your … Read More

Surprising Color Boosts Results

Posted by on February 23, 2009 in

DM news recently had an interesting article on color use. Bottom line: traditional color doesn’t necessarily boost results. Creative color use does — Forget the full color wash. Spot color … Read More

Seattle Shines

Posted by on February 18, 2009 in

Seattle’s “Fund for the Needy” hit a new high in December, up by $5,000 over the previous record, which was that 1999/2000 dot com bust.  A total of $668,000.  Just … Read More

Strategy First, Technology Second

Posted by on February 5, 2009 in

Years ago one of my early marketing mentors, Keith Jespersen, taught me that strategy needs to come before technology.  So often, we get caught up in a new technology and … Read More

Generational Internet Use

Posted by on January 29, 2009 in

If you hang around here long enough you’ll see posts about Pew Internet and American Life studies. The project does some of the best primary research on Internet use in … Read More

Oh no, not ANOTHER blog!

Posted by on September 16, 2007 in

Why blog about fundraising online?  Some quick searches on show this is not a stupid question:   “fundraising” returns 601 blogs and 101,399 posts. “non-profit” returns 1,070 blogs and 112,607 posts. “charity” … Read More