A Primer for Digital Typography

Posted by on May 12, 2016 in

Recently, my colleague Bob Ball wrote an excellent piece on the fundamental principles of good typography, If I can’t read it, it’s ugly! If you haven’t read it, go check … Read More

If I can’t read it, it’s ugly!

Posted by on May 10, 2016 in

The older I get, the more I find I can comfortably walk in the shoes of donors. As a fundraiser, my aim has long been to inspire my readers to … Read More

Secrets of the Top 25 Non-Profits

Posted by on May 5, 2016 in

M+R recently released their 2016 Benchmark Study of 105 US non-profits. Like most studies their benchmarks serve to show how your organization compares to the “normal” of the organizations in … Read More

It’s all about…me!

Posted by on May 3, 2016 in

Have you ever been at a party and got stuck talking to someone who went on and on…about themselves? Or perhaps there’s that friend or family member who never asks … Read More

Creating an Environment for Digital Success

Posted by on April 27, 2016 in

This week, we have pulled together top digital professionals from a variety of organizations across the nation to share what’s working, what’s not, and what trends we’re seeing. In our time together, I … Read More

3 Ways to Make Online Donors Feel Safe

Posted by on April 25, 2016 in

In my last post I shared 5 tips for optimizing your website for donations based on Nielsen Norman’s extensive user research. There is a 6th element users also want before … Read More

Inspired at CLA

Posted by on April 21, 2016 in

I’m sitting on the plane back to Seattle, watching the sunset, reflecting on the CLA Outcomes Conference held in Dallas this week. I find myself struck by a common theme — … Read More

5 Website Tips To Encourage Donations

Posted by on April 21, 2016 in

Online charitable giving continues to be on the rise. These five guidelines, based on extensive user testing, will help ensure your website encourages donations. According to Blackbaud’s 2015 Charitable Giving … Read More

Are You Smarter Than a 5th Grader?

Posted by on April 19, 2016 in

Many of you may remember the popular television game show Are You Smarter Than a 5th Grader? On the show, adult contestants were pitted against 5th graders as they tried … Read More

Eric Pratum joins Masterworks’ Experience Design Team

Posted by on April 18, 2016 in

It’s my pleasure to announce that Eric Pratum has joined Masterworks as Senior Digital Media Strategist. Eric has 13 years of experience developing successful digital, mobile and online marketing and … Read More

Non-profit Fundraiser’s Guide to Maximizing Google Grants

Posted by on April 12, 2016 in ,

Hopefully by now you’re aware of the Google Grants program for non-profits. If not, check out my post Google for Non-Profits. In it I review all the great tools Google … Read More

How Do You Like Them Apples??

Posted by on April 6, 2016 in

Here’s a dirty little secret about the food business: An apple you pick up at your local supermarket is, on average, 14 months old. By the time you sink your … Read More