3 Ways to Make Online Donors Feel Safe

Posted by on April 25, 2016 in

In my last post I shared 5 tips for optimizing your website for donations based on Nielsen Norman’s extensive user research. There is a 6th element users also want before … Read More

Inspired at CLA

Posted by on April 21, 2016 in

I’m sitting on the plane back to Seattle, watching the sunset, reflecting on the CLA Outcomes Conference held in Dallas this week. I find myself struck by a common theme — … Read More

5 Website Tips To Encourage Donations

Posted by on April 21, 2016 in

Online charitable giving continues to be on the rise. These five guidelines, based on extensive user testing, will help ensure your website encourages donations. According to Blackbaud’s 2015 Charitable Giving … Read More

Are You Smarter Than a 5th Grader?

Posted by on April 19, 2016 in

Many of you may remember the popular television game show Are You Smarter Than a 5th Grader? On the show, adult contestants were pitted against 5th graders as they tried … Read More

Eric Pratum joins Masterworks’ Experience Design Team

Posted by on April 18, 2016 in

It’s my pleasure to announce that Eric Pratum has joined Masterworks as Senior Digital Media Strategist. Eric has 13 years of experience developing successful digital, mobile and online marketing and … Read More

Non-profit Fundraiser’s Guide to Maximizing Google Grants

Posted by on April 12, 2016 in ,

Hopefully by now you’re aware of the Google Grants program for non-profits. If not, check out my post Google for Non-Profits. In it I review all the great tools Google … Read More

How Do You Like Them Apples??

Posted by on April 6, 2016 in

Here’s a dirty little secret about the food business: An apple you pick up at your local supermarket is, on average, 14 months old. By the time you sink your … Read More

Thoughts from the Road: Lighthearted lessons about writing … and running

Posted by on April 5, 2016 in

Once upon a time, I was working on a difficult project for an especially demanding client. It was pretty frustrating. That day, I did something I’d never tried in the middle … Read More

CLA 2016: New Ways to Acquire Donors

Posted by on March 30, 2016 in

This post is a bit of the workshop at the CLA Outcomes Conference that was presented by myself and Allen Thornburgh, VP of Client Strategy, on April 21st, 2016. We shared work that we’ve … Read More

CLA workshop, “Baby Boomer Breakthrough: The New Fundraising Model”

Posted by on March 29, 2016 in

Leverage donors with the greatest economic clout and biggest motivation to give in history The French have a saying: “It is the fate of all glass to break.” As I’ve … Read More

Want to inspire your donors to generosity? Part 3 of 3

Posted by on March 24, 2016 in

Part 3: Top secrets of $100 million organizations In my last 2 blog posts, I’ve covered 2 of the top 3 generosity-inspiring secrets I’ve learned from organizations that have broken … Read More

Transform Your Fundraising Results By Taking Donor Engagement to the Next Level

Posted by on March 22, 2016 in

UPDATE: If you missed the webinar, you can catch the recording here! You’re invited to join Masterworks for a FREE webinar that will help you transform your fundraising results by … Read More