Analytics

The Post-Election Giving Outlook

Posted by on December 9, 2016 in

On the heels of one of the most controversial presidential races, an election upset that stunned the media and had stock markets reeling from the uncertainty of a ‘Trumped’ future…fundraisers … Read More

The Election Year Fundraising Myth

Posted by on May 24, 2016 in

Every election year, non-profit organizations inevitably start worrying about what to do differently to protect revenue and avoid losing valuable donors. Suspicion builds about the growing attention to the Presidential … Read More

Vital Signs

Posted by on January 21, 2016 in

What’s the first thing that happens when you visit your doctor? Someone comes into the examining room and takes your temperature, blood pressure, pulse and respiration — they’re called vital signs. … Read More

Scope Neglect: We don’t get big numbers

Posted by on January 19, 2016 in

How much would you donate to save 2,000 migratory birds from drowning in oil ponds? How about to save 20,000 birds? 200,000? In one study, three groups were asked these … Read More

I want to know what Under Armour wants to know

Posted by on January 14, 2016 in

I’ve long been fascinated with Under Armour, despite the fact that I own only a couple of their products. In my athletic pursuits, I typically use competitors’ more specialized gear. … Read More

Driving Your Results in 2016: 4 Trends to Watch

Posted by on January 4, 2016 in

With another holiday season behind us, and 2016 freshly upon us, it’s customary for us to step back and look forward. With 2016 full of possibility, what will it hold … Read More

The ups and downs of giving

Posted by on December 16, 2015 in

When donors have less (or are afraid of having less) they give less. Charitable giving is generally correlated with (and enabled by) many socioeconomic factors. The most common and intuitive … Read More

It’s time to celebrate…you!

Posted by on December 15, 2015 in

In this season of celebration, as the year-end fast approaches, we at Masterworks take this moment to pause and celebrate…you.  We celebrate you, your life, your accomplishments and, especially, the … Read More

Confirmation Bias: Make your donors feel awesome

Posted by on December 8, 2015 in

Let’s play a numbers game. I’m going to give you a three number sequence. These three numbers follow a rule. I want you to try to figure out the rule … Read More

Anchoring Effect: We get stuck on little numbers

Posted by on November 17, 2015 in

Is the height of the tallest redwood tree more or less than 1,200 feet? What is your best guess about the height of the tallest redwood tree? Anchoring Effect If … Read More

3 keys to building a successful sustainer program

Posted by on November 10, 2015 in

At Masterworks, we’re big fans of sustainer programs. Sustainers can stabilize your ministry’s cash flow and provide a hedge against external events, like an economic downturn. But we acknowledge that … Read More

The Nonexistent Broccoli Pilot

Posted by on September 30, 2015 in

From FastCompany: “Ever since the introduction of mandatory fruits and vegetables for schoolchildren, kids have eaten less of them than before. The Healthy Hunger-Free Kids Act, introduced in 2010 and … Read More