It’s not to late to Register for: 7 Great Creative Ideas and 3 Duds! Register NOW for 7 Great Creative Ideas and 3 Duds! When: TOMORROW, Thursday, July 29, at 10:00 am PST / 1:00 pm EST Cost: FREE Register at: https://www1.gotomeeting.com/register/708880353 Presented by: Craig Torstenbo, Creative Director Sue Pargman, Senior Copywriter Seth La Tour, [...]
Read more...Register HERE for 7 Great Creative Ideas and 3 Duds! 7 Great Creative Ideas and 3 Duds! When: Thursday, July 29, at 10:00 am PST / 1:00 pm EST Cost: FREE Register at: https://www1.gotomeeting.com/register/708880353 Presented by: Craig Torstenbo, Creative Director Sue Pargman, Senior Copywriter Seth La Tour, Senior Copywriter Thys Wallwork, Designer and Studio [...]
Read more...Just in case you weren’t tired of disaster fundraising case studies, read this blog about the sophistication/integration of the Red Cross’ effort at http://www.theagitator.net/communications/a-living-case-study-on-dealing-with-disasters/.* I’d like to call one thing out in particular – this video: http://www.youtube.com/watch?v=PZf8MRYasss There are a couple things I want to call out about this video: The video was up within [...]
Read more...Short cycle time. Instant gratification. Real time. All these characterize new media as a channel. And because of this fact, organizations often fall into planning their new media communications with the same characterizations. The result often means new media communications are last-minute additions to the overall mix. There are certain upsides to last-minute, new media [...]
Read more...I think “disciple” is a strong word and “follower” takes on a new meaning with Twitter. Whatever I want to call myself, I think Seth Godin is smart. He posted today about lifetime value. His post focuses on a business relationship, but the comparisons to fundraising are obvious. For years, Masterworks has been using Long-Term [...]
Read more...Jakob Nielsen has a great new article up on his website – Fresh vs. Familiar: How Aggressively to Redesign. For those of you who may not know Jakob, he is considered one of the world’s foremost web experts, particularly in the area of usability. I’ll include an extended excerpt from that post here – it’s [...]
Read more...A post over at allfacebook.com points out a new report that suggests Facebook has replaced email for sharing content. Specifically: Facebook now accounts for 24 percent of all items being shared in contrast to email which now accounts for 11.1 percent. Not surprisingly, Twitter now accounts for 10.8 percent of all items shared. I reached [...]
Read more...On the first of July, the Orlando Union Rescue Mission (OURM) launched a new website. This website is the result of six months of: strategy, information architecture, design and programming, but more than that it is a major upgrade to OURM’s online presence.
Read more...Megan points us to an interesting article on the NonProfit Times website — Social Networks Are Red Hot, Web Sites Are Diddlysquat. Great article. You should check it out. Here’s one takeaway…. Beware the siren song of social media. In NO WAY am I encouraging you to ignore social media (Facebook, Twitter, YouTube, and a [...]
Read more...Every nonprofit should have a website that actually furthers its mission — not just describes it. In an article published today, on the Fundraising Success website, titled “Using the Web More Strategically“, author Abny Santicola quoted a powerful thought from a company called CharityFinders: Every nonprofit should have a Web site that actually furthers its [...]
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