7 Great Creative Ideas and 3 Duds!



When: Thursday, July 29, at 10:00 am PST / 1:00 pm EST

Cost: FREE

Register at: https://www1.gotomeeting.com/register/708880353

Presented by:

• Craig Torstenbo, Creative Director
• Sue Pargman, Senior Copywriter
• Seth La Tour, Senior Copywriter
• Thys Wallwork, Designer and Studio Manager

Who should attend?

• Those who would like to learn creative techniques that work.
• Those interested in strategic and smart creative work.
• Those in roles responsible for fundraising and marketing/communications, as well as in general positions of leadership.

Have you ever wondered how you can be sure that your creative work will maximize results? Wonder no more. We’ve brought together four Masterworks creative experts to showcase and explain seven innovative creative strategies that worked . . . and three that didn’t.

We’ll illustrate these seven strategies by showcasing projects that we’ve worked on with clients like World Vision’s 30 Hour Famine, Food for the Hungry and Campus Crusade for Christ International. The actual results of each of these projects prove their effectiveness.

But we don’t want to just tell you about success stories. There are some creative strategies that you should definitely avoid.  You’ll learn about three in particular.

By the end of this webinar, you’ll:

• Learn about seven creative strategies that work.
• Discover three pitfalls to avoid in creative work.
• Be equipped with practical recommendations to ensure that your creative work increases donor engagement.

At Masterworks, we’re committed to helping you maximize your Kingdom impact. That’s why we’ve put together this enlightening and practical webinar – for you!

I was recently reminded of this story, and it brought to mind an example that applies to fundraising from a small nonprofit that I have given to for years.

One day, I got a call from their vice president (VP) of development thanking me for my recent $40 gift to the ministry. Shocked by this I started to probe. Obviously the VP can’t call all the low-dollar donors, even the multi-year ones, so what was this really about? I was excited because I thought I was going to hear some new fundraising spin.

But instead, the VP just tells me that at the end of his day he takes the giving report, finds a few names with phone numbers and gives them a call to thank them personally. He knows he can’t call everyone, but the ones he reaches are always thankful. They have major donor representatives for the high value ones, but no one thinks of taking the time to thank the consistent donors at the bottom of the giving triangle.

Obviously, I was touched by the thought and the call. And his few minutes at the end of his day sealed it — I will be a donor with them for a long time.

Which means he had a pretty good return on his thank-you call and his five minutes at the end of the day.

When: Thursday, July 1, at 10:00 am PST / 1:00 pm EST

Cost: FREE

Register at: https://www1.gotomeeting.com/register/237301601

Presented by:

• Dave Raley, director of new media, Masterworks
• Jacob Smith, new media strategist

Who should attend?

• Those interested and intrigued in the evolution of technology use in the nonprofit world.
• Those interested in using new strategies in their fundraising and marketing/communications programs.
• Those in roles responsible for fundraising and marketing/communications, as well as in general positions of leadership.

The world is changing. And micro-engagement techniques are gaining steam. This was especially evident during the Red Cross’s relief efforts in Haiti following their devastating earthquake earlier this year. To date, their text message-giving campaign has raised $32 million — nearly 8% of the total funds the Red Cross has raised for Haitian relief.

But micro-fundraising isn’t the only technique that’s gaining relevance. Four other micro-engagement strategies are also gaining popularity — micro-blogging, micro-advocacy, micro-volunteering and micro-connections. We’ll examine examples of each strategy to illuminate trends in the micro-engagement sphere.

At the end of this webinar, you’ll:

• Know the key trends in micro-engagement for 2010.
• Understand how you can tap into these trends to increase engagement in your organization.
• Act on practical recommendations to stay on the leading edge of micro-engagement in 2010.

At Masterworks, we’re committed to helping you maximize your Kingdom impact. That’s why we’ve put together this enlightening and practical webinar – for you!

Register HERE for Micro-Engagement Goes Mainstream

Please feel free to share this with your peers and colleagues who may be interested!

System Requirements
PC-based attendees
Required: Windows® 7, Vista, XP, 2003 Server or 2000

Macintosh®-based attendees
Required: Mac OS® X 10.4.11 (Tiger®) or newer

Mobile fundraising is a relatively young channel, and we know it can be complicated and confusing sometimes — so we’ve put together a whitepaper on the current State of Mobile Fundraising to help you out.

Download The State of Mobile Fundraising

The whitepaper spends significant time addressing specifically Text2Give — currently the most common method of giving in mobile (involves sending text messages and $5 or $10 gifts — this is how most money for Haiti was raised).

Discussed topics include:

• A fledgling channel … still.
• The players are many.
• Cultural adoption is going to take time.
• Text giving isn’t the only mobile fundraising option.
• The hurdles are high, very high.
• The importance of promotion (the real cost).
• There are bright spots.
• So what should nonprofit organizations be doing?

Mobile giving continues to evolve and change rapidly (we’ve seen plenty of major changes and breakthroughs happen just weeks apart). So check out the whitepaper now, before it’s out of date!

Join Carter Wade and Kn Moy and learn more about the Donors for Life® strategy that will help you redefine how you engage your donors. 

Space is limited.Reserve your Webinar seat now at:
https://www1.gotomeeting.com/register/778613520 

A great donor experience will create faster, better and more sustainable revenue than the typical donor cultivation approaches used today that churn-and-burn higher and higher percentages of your donors every year. We can’t keep doing what we’ve always done because the things we’ve always done are causing the very problems we are facing today in donor acquisition and cultivation. 

We know that the experiences that donors have can turn them into lifelong donors and advocates for your organization. Engage with us on the conversation!

After registering you will receive a confirmation email containing information about joining the Webinar. It’s not too late to register!  

System Requirements
PC-based attendees
Required: Windows® 7, Vista, XP, 2003 Server or 2000 

Macintosh®-based attendees
Required: Mac OS® X 10.4.11 (Tiger®) or newer

Fear comes into play a great deal in the Christian workplace. That’s sad, because Scripture teaches us that fear is the antithesis of love. So what is courageous leadership? Simply put, I believe that courageous leadership is best exemplified when people (not just those in leadership positions) are willing to do what is right regardless of the potential cost to themselves. For example, I’ve never wanted or needed a job badly enough that I’ve been willing to compromise my integrity just to get or keep it.

Are you ever asked to do something that goes against your conscience, yet you do it anyway?  Why? It’s because you’re motivated by fear. It’s been said that the two great motivators are love and fear. Most of our decisions are driven by these two motivators.

Here’s the deal, however. We get to choose. What decisions, problems or opportunities are you facing today that are causing you fear? As Eleanor said, “stop to look fear in the face.” Then do the right thing in spite of your fear.

All eight were reflected in what I hear at every creative meeting at Masterworks. Our experience and testing has supports the central theory behind behavioral economics: that a rational argument is not always the most effective argument. If you want to read more you can download an ebook that mirrors the presentation.

Mark Rovner presented principle #3: “Stick to social norms, not market norms.” Mark gave an example drawn from the research of behavioral economist Dan Ariely that clearly delineates between the two.

A preschool was seeing that more and more individuals were showing up late to pick up their kids. In order to stem the tide they instituted per- minute fines for lateness. The results: tardiness went up.

Once the preschool put a cost to every minute they moved the mindset from social norms to market norms. Parents now did not have the social pressure to pick their kids up on time because the preschool was now being compensated.

Mark went on to say that once you introduce market norms into a situation, it is very difficult to go back and get folks to respond to social norms.

During Q & A someone asked about the impact of this principle on alternative gift catalogs. The consensus was that because the donor isn’t getting any benefit, the mere fact of the donation experience feeling more like shopping doesn’t invoke market norms.

Market norms are most likely to be created with donors when premiums are offered. The panel supported what we know from experience here at Masterworks: premiums don’t acquire donors with high long- term value.

If you can avoid going down that road, do it. If you already have used premiums to acquire and then likely cultivate donors, you likely have to continue that strategy with existing donors but moving forward you could use segmentation to create a “premium free” group of new and higher dollar recent donors.

Incentives matter, but ministries can receive more and more meaningful support by relying on the social benefits a donation brings. Relying on market benefits and market norms creates transactional donors moved by their next premium fix, not your cause.

Want to learn more? Join us at the Christian Leadership Alliance 2010 Convention. We’ll be at booth #106 from April 19-21. But perhaps more importantly, we’ll be offering two workshops that will help you make the transition into this new fundraising world.

“Creating Donors for Life”

Tuesday, April 20, 8:00-9:30 AM, Room: Pacific Salon 6

Kn Moy, SR VP of Insight & Innovation

Carter Wade, VP Account & Innovation Services

Donor loyalty. It’s hard to come by these days. Most organizations keep doing what they have always done, but it’s not working.

But there is another way: creating donors for life. In this workshop Kn and Carter will present an approach, based on the science of Customer Experience Management, for improving donor engagement, reducing donor attrition and maximizing long-term donor value.

At this workshop you’ll learn . . .

• why we can’t keep doing what we’ve always done in fundraising in today’s 2.0 world of donor behavior.
• fundraising ‘s central operating principal, and how to apply this central truth in your donor engagement strategies.
• seven donor-facing disciplines that will help them create a donor experience management approach to donor engagement.

“How to Successfully Raise Funds Online”

Tuesday, April 20, 3:30-5:00 PM, Room: Ascot Moved to Stratford

Dave Raley, Director of New Media

Megan Hawkes, Executive Director, Constituent Engagement, Campus Crusade for Christ International

Has your ministry struggled to successfully raise funds online? Are you unsure about how to raise money in this new integrated multi-channel fundraising world?

Well, then you’re in luck. Dave and Megan will be addressing just that. Over the last year Campus Crusade for Christ has run a number of integrated multi-channel campaigns that have been especially successful at generating online revenue. They’ll be sharing best practices and results from these campaigns.

At this workshop you’ll get practical tips for cultivating donors on and offline. You’ll learn . . .

• best practices in driving successful integrated multi-channel fundraising.
• specific examples of multi-channel fundraising in action.
• practical applications for the cultivation of new donors.