In the gold rush to make money on social networks like Facebook, it has taken a surprisingly long time for the social networking giant to fully integrate payments into its system. But last month, Facebook announced a partnership with PayPal that will allow users to use PayPal to purchase Facebook Credits – the default currency [...]
Read more...We have heard from a couple nonprofits we work with that banner ads are effective, but neither could explain why. Directly generated revenue isn’t high, but when they were removed from the marketing mix, results fell. A recent comScore study may have an answer . This study found that individuals exposed to banner ads were [...]
Read more...Pollster John Zogby reports that that Gen Y is engaging like no other generation before it. They’re eager to change the system and protect people in developing nations from unfair economic systems that leave them in poverty. But aren’t they just a generation of slackers? Gen Y “discovered” Myspace, Facebook and Twitter. Their tunnel vision [...]
Read more...I’m amazed by the generous outpouring by Americans in response to the Haiti earthquake last month. What can nonprofits learn from the Haiti response that will translate into success for the rest of the year? I’d like to take a minute to look at an article by Peter Schoewe about the fundraising outlook for 2010. [...]
Read more...Webinar: Top Fundraising Trends in 2010 Download Slides (PDF) Presented by: Steve Woodworth, President, Masterworks Dave Raley, Director of New Media, Masterworks Who should watch? Those intrigued (or overwhelmed) by how fundraising continues to change. Those interested in learning more about the latest trends. Those in roles responsible for fundraising and marketing/communications, as well as [...]
Read more...Just in case you weren’t tired of disaster fundraising case studies, read this blog about the sophistication/integration of the Red Cross’ effort at http://www.theagitator.net/communications/a-living-case-study-on-dealing-with-disasters/.* I’d like to call one thing out in particular – this video: http://www.youtube.com/watch?v=PZf8MRYasss There are a couple things I want to call out about this video: The video was up within [...]
Read more...“…in an information-rich world, the wealth of information means a dearth of something else: a scarcity of whatever it is that information consumes. What information consumes is rather obvious: it consumes the attention of its recipients. Hence a wealth of information creates a poverty of attention and a need to allocate that attention efficiently among [...]
Read more...As you’ve no doubt seen and heard, the American Red Cross has raised over $20 million in their mobile campaign in support of Haiti. This represents over 2 million $10 donations, a truly unprecedented feat in mobile fundraising.
Read more...1/25/10 UPDATE: The Senate passed the bill as well, and President Obama has signed it into law – http://www.accountingweb.com/topic/tax/obama-signs-hr-4462-making-haiti-donations-deductible-2009-tax-returns. Today, the House of Representatives unanimously a bill that allows individuals who make donations to victims of the earthquake in Haiti to claim an itemized charitable deduction on their 2009 tax return instead of having to [...]
Read more...Generation Y . . . what are they all about? Most people know they’re not like their older brother, Gen X, but beyond that Gen Y can be pretty elusive. The members of Gen Y are between 13 and 33 years old this year (1977-1997). Here are a few of the things research is revealing [...]
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