World Vision has recently launched a micro-site focusing on children they care for in Indian Slums. The headline of this micro-site references “Slumdog Millionaire,” the Best Picture winner at the Oscars this year. This site launched right after the Academy Awards.
Read more...An article came across my “desk” this morning that I wanted to pass along. The ECFA is reporting that “most evangelical parachurch ministries exceeded, met or came very close to their 2008 fourth-quarter contributions goals.” You can read the rest of the article here. Our experience with 25 evangelical clients is the same as this [...]
Read more...I’m at the Phoenix airport getting ready to head off to Denver, then Dallas. This morning I had a conversation with someone who has been involved in fundraising and, specifically, direct mail, for as long as me — 30 years. I talked about why direct mail is still a good fundraising channel, but that with [...]
Read more...We have plenty of big successes, but sometimes it is good to highlight the small ones as well. So I’m creating a new thing for the blog, the “mini” case study. Unlike our full case studies it won’t be as in depth and may be from a very small piece of a campaign. The goal [...]
Read more...In the fall of 2008, Seattle’s Union Gospel Mission launched its most ambitious and comprehensive multi-channel campaign ever. In this webinar, Polly Yakovich from Seattle’s Union Gospel Mission and Dave Raley from Masterworks walked through the campaign step by step, sharing lessons learned and practical tips along the way. Webinar Recording Download PDF version of [...]
Read more...One Meal . . . One Hope: a multi-channel integrated campaign In the fall of 2008, Seattle’s Union Gospel Mission launched its most ambitious and comprehensive multi-channel campaign ever. Tomorrow at 10am PST (2/17), Polly Yakovich from Seattle’s Union Gospel Mission and I are going to walk through the campaign step by step, sharing lessons [...]
Read more...Our very own Rory Starks recently was published in the Christian Leadership Alliance’s magazine, Outcomes. You can read the article online here. OR You can download the full PDF of the print article here.
Read more...Take advantage of what’s happening in the news. No, really. I’m not kidding. This isn’t a trick post to point out the obvious. It’s just sometimes in our quest for the new and the unique that I think we forget some of the most basic fundamentals. Fundamentals like taking advantage of what’s happening in our [...]
Read more...I had a conference call last week with a group of friends who lead marketing and development for many of the largest Christian organizations in the U.S. Here’s a summary of that call:
Read more...“. . . the best trigger for getting prospects and donors to respond is still direct mail.”
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