Fundraising Strategy

Tweet for Excellent Donor Experience

Think Twitter is just for the kids? It can be a powerful way to deliver great donor experience.

A tough time for everyone

In case you have been under a rock for oh I don’t know, eight months, the economy is not happy. A recent WSJ article highlights how this is affecting nonprofits. A down economy shakes loose weak organizations, profit and nonprofit alike. It is easy to talk about that in a the-market-is-doing-its-job way until you realize [...]

More adults on social networks

The Pew Internet and American Life project recently released a report detailing adult’s use of Social Networks. Hat tip to Read/Write Web for the heads up. You can download the whole report at the link above, but here’s the important stuff: 35 percent of American adult internet users have a social network profile 75 percent [...]

Why you should pay per email

Most email broadcast software hides the marginal cost of sending email. In other words, most organizations consider email a fixed cost, “we pay $xx for email whether we send 1 or 100,000.” This can lead to bad email behavior.

Don’t use a bigger word when a diminutive one will suffice

The title for this post is the senior high yearbook quote of one of the smartest people I knew in college. Anyone who knows me and knows how I like to speak knows that I am always happy to choose plainer language and I’m a stickler for words meaning what they should.

Regular Emails Mean Happy Constiuents

The always impressive Campagin Monitor posted today about keeping regular with your emails. This is something we do at Masterworks. I would add two things. First is create a culture of writing at your organization. The second is regular with a low frequency might not work so well.

The power of “no”

I recently got an invite to Seth Godin’s Tribes community. And after about four days, I left. I left a very controlled, very exclusive online community of influential people because I got the distinct impression that they were a new kind of “yes men” or “yes women.”

People confirm their gifts online

The Nonprofit Times recently ran a study concerning donor behavior when they receive a direct mail piece (Thanks Don’t Tell the Donor for the heads up). Forty-four percent of donors are going online before a gift. Thirty-seven percent of them are going to the nonprofit’s website, but 42 percent are going somewhere else.

That Masses are Catching Up

I’m not sure how all the other blogs find stuff first, but oh well. Someday we’ll be primary blog sources. Over at Read/Write Web they picked up on a new study that shows that people didn’t like personalization that didn’t add value.

Video in Email

Another blog to add to the feed reader is The Agitator. In the post linked above, they touch on a Marketing Sherpa study (click fast only available till June 24) that describes video in email being effective.

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