We have heard from a couple nonprofits we work with that banner ads are effective, but neither could explain why. Directly generated revenue isn’t high, but when they were removed from the marketing mix, results fell.
A recent comScore study may have an answer . This study found that individuals exposed to banner ads [...]
The scene: the summer of 2009 in Tehran, Iran.
More angry protestors are beaten back by the Basiji, the Iranian regime’s oppressive militia. Neda is an innocent bystander passing through. Not even innocent bystanders are safe. A Basiji sniper bullet rips into her heart. She lays on the ground bleeding to death. Her father cries out [...]
I’m amazed by the generous outpouring by Americans in response to the Haiti earthquake last month.
What can nonprofits learn from the Haiti response that will translate into success for the rest of the year?
I’d like to take a minute to look at an article by Peter Schoewe about the fundraising outlook for 2010. By looking [...]
Just in case you weren’t tired of disaster fundraising case studies, read this blog about the sophistication/integration of the Red Cross’ effort at http://www.theagitator.net/communications/a-living-case-study-on-dealing-with-disasters/.*
I’d like to call one thing out in particular – this video:
http://www.youtube.com/watch?v=PZf8MRYasss
There are a couple things I want to call out about this video:
The video was up within FIVE hours of the [...]
Read more...YouTube recently announced that advertisers can now target their ads very specifically – even down to individual videos.
The video targeting tool also allows targeting of videos by keywords, viewer demographics, interest-based categories, or some combination of the three.
One possible application for nonprofits
In a disaster-response situation, particularly with disasters in developed countries with solid technology infrastructures, [...]
Short cycle time. Instant gratification. Real time. All these characterize new media as a channel. And because of this fact, organizations often fall into planning their new media communications with the same characterizations. The result often means new media communications are last-minute additions to the overall mix.
There are certain upsides to last-minute, new media communications [...]
We’ve just released a brief documentary outlining the One Meal One Hope campaign launched last year with Seattle’s Union Gospel Mission. It was truly a team effort.
Check it out below, or at www.youtube.com/watch?v=OT9Zbb2k0dI.
If you’d like to know more about the One Meal One Hope campaign, how it worked, what channels we used, etc. – check [...]
Read more...A few days ago YouTube announced that it now serves well over 1 billion videos every day.
In fact, there are more videos watched every day than searches performed, as attested to in this post excerpt:
According to comScore Video Metrix, 120.5 million Americans watched nearly 10 billion videos on YouTube.com in August 2009. That 82.6 [...]
We’ve submitted two sessions for the Nonprofit Technology Conference (NTC) 2010 in Atlanta next April – if they would be interesting to you would you be willing to vote for them (see the VOTE FOR links below)?
By the way, the NTC is a GREAT conference – if you want to know about the leading edge [...]
Megan Hawkes from Campus Crusade and I (Dave Raley) will be giving a webinar for CLA (the Christian Leadership Alliance) on Thursday, 8/27/09 at 9am PST / 12pm EST.
You can sign up online for FREE at by going to this registration page.
Here’s the CLA info about the webinar:
5 Keys to Successful New Media Campaigns:
Lessons from [...]
