We’ve submitted two sessions for the Nonprofit Technology Conference (NTC) 2010 in Atlanta next April – if they would be interesting to you would you be willing to vote for them (see the VOTE FOR links below)? By the way, the NTC is a GREAT conference – if you want to know about the leading [...]
Read more...Megan Hawkes from Campus Crusade and I (Dave Raley) will be giving a webinar for CLA (the Christian Leadership Alliance) on Thursday, 8/27/09 at 9am PST / 12pm EST. You can sign up online for FREE at by going to this registration page. Here’s the CLA info about the webinar: 5 Keys to Successful New [...]
Read more...Michael Hoffman over at See3 had a great blog post yesterday – Viral Video for Nonprofits – A Rethinking. You should read it. No really, you should. Ok, now that you’ve hopefully read it, think about what that means for your organization — have you fallen to the “siren song of viral?” As nonprofits are [...]
Read more...Don’t bury the lead. And for those fair readers who thought I was buried somewhere between New Castle and Poulsbo, rumors of my demise have been greatly exaggerated, more on that at the bottom of the post. This statistic comes from a comScore report, but was brought to my attention by The Agitator. Additionally that [...]
Read more...Thanks to Holly Ross I was tipped off to a new feature on YouTube. They are allowing nonprofits to add a call to action overlay to videos. Essentially this allows you to add a “Click Here to Donate/Sign Up/Whatever” lower-third over your video. A “lower-third” is exactly what it sound like, a semi-transparent overlay of [...]
Read more...A theory for the migration of online donors to direct mail. A couple days ago, I commented on The Agitator blog in response to a report about Target Analytics’ new Internet Giving Benchmarking Analysis. The report shows that “significant numbers of online acquired donors switch their giving channel to direct mail in the second year [...]
Read more...Text a Bible. Megan just forwarded a fascinating press release from Open Doors USA. They’ve introduced a $5 offer to provide a Bible to someone in a persecuted church around the world. The creative twist? You can text to give $5 to provide that Bible. The long-term value of text donations. One major question we [...]
Read more...I’m at the Phoenix airport getting ready to head off to Denver, then Dallas. This morning I had a conversation with someone who has been involved in fundraising and, specifically, direct mail, for as long as me — 30 years. I talked about why direct mail is still a good fundraising channel, but that with [...]
Read more...One Meal . . . One Hope: a multi-channel integrated campaign In the fall of 2008, Seattle’s Union Gospel Mission launched its most ambitious and comprehensive multi-channel campaign ever. Tomorrow at 10am PST (2/17), Polly Yakovich from Seattle’s Union Gospel Mission and I are going to walk through the campaign step by step, sharing lessons [...]
Read more...After my long post yesterday about using mobile, my friend Megan pointed me to a valuable white paper written by the folks at Distributive Networks — “TXT WE CAN,” around some of the key lessons learned from the Obama presidential campaign’s use of mobile, and text messaging in particular. You can download the full report [...]
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