Attention (nonprofit) world: mobile isn’t the next frontier. That frontier is already here. There have been a few key milestones that have brought mobile to the mainstream where it lives today. President Obama and his Blackberry Most recently, the world waited with baited breath (*sarcasm*) to see if President Obama would be able to keep [...]
Read more...Take advantage of what’s happening in the news. No, really. I’m not kidding. This isn’t a trick post to point out the obvious. It’s just sometimes in our quest for the new and the unique that I think we forget some of the most basic fundamentals. Fundamentals like taking advantage of what’s happening in our [...]
Read more...Think Twitter is just for the kids? It can be a powerful way to deliver great donor experience.
Read more...The Pew Internet and American Life project recently released a report detailing adult’s use of Social Networks. Hat tip to Read/Write Web for the heads up. You can download the whole report at the link above, but here’s the important stuff: 35 percent of American adult internet users have a social network profile 75 percent [...]
Read more...Most email broadcast software hides the marginal cost of sending email. In other words, most organizations consider email a fixed cost, “we pay $xx for email whether we send 1 or 100,000.” This can lead to bad email behavior.
Read more...Erin and I watched Ratatouille last night, thanks to Netflix. Of course we are like three years behind the times on saying it’s a great movie. I’m a huge fan of bonus features and have been known to watch the director’s commentary right after watching a movie.
Read more...An article by Mal Warwick that I caught wind of via The Agitator, has a bunch of helpful tips. I want to focus on the last paragraph. Oh, one last point: The technical demands of raising money online can be daunting. Chances are, unless you or a member of your staff is a dyed-in-the-wool geek [...]
Read more...How do you acquire new donors? Do you send direct mail acquisition? Radio or TV? Print ads? Church relations activities? If a person gets our mailing or sees our ad, I think we generally assume they are going to decide whether or not to respond then and there. But that’s not true. We just saw [...]
Read more...The Chronicle of Philanthropy reports (subscription required) on a recent study conducted on donor behavior by Mindshare Interactive Campaigns and Harris Interactive. Here are some of the big nuggets: » Donors, volunteers, and advocates consult online sources before donating. Nearly 40 percent of people who support nonprofit organizations consult online sources of charity information before [...]
Read more...There was some good news for companies like mine and some bad news for nonprofits today. NTEN is reporting a new study about Web 2.0 adoption by nonprofits published by the Overbrook Foundation. The line that will grabbed my attention: “I’m in a perpetual state of anxiety about which tools I’m supposed to be paying [...]
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