Social Media

Mashable’s 2010 tech predictions, two to watch out for

Mashable just posted 6 Tech Predictions That Helped Shape 2009 and 6 That Might Shape 2010. It’s a good post, and if you care about tech, please check it out.
But I’d like to call out two predictions in particular that nonprofit fundraisers should be on the lookout for:
Facebook Gets into…Payments
…Leveraging Facebook Connect, it’s conceivable that [...]

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Do you Tweet? We do.

Just in case you haven’t noticed, Masterworks is on Twitter.
You can follow us at www.twitter.com/masterworks.
Happy Tweeting!

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The importance of planning ahead in new media

Short cycle time. Instant gratification. Real time. All these characterize new media as a channel. And because of this fact, organizations often fall into planning their new media communications with the same characterizations. The result often means new media communications are last-minute additions to the overall mix.
There are certain upsides to last-minute, new media communications [...]

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The paradox of fundraising in new media

New media may be the next big fundraising channel, but just not quite yet.
A few weeks ago, Cone released a new study illustrating an interesting paradox in new media.
While most Americans who use new media (89%) think that companies and organizations should use new media to raise money and awareness, only 18% have actually donated [...]

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Online video continues to grow

A few days ago YouTube announced that it now serves well over 1 billion videos every day.
In fact, there are more videos watched every day than searches performed, as attested to in this post excerpt:
According to comScore Video Metrix, 120.5 million Americans watched nearly 10 billion videos on YouTube.com in August 2009. That 82.6 [...]

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Want to help us out?

We’ve submitted two sessions for the Nonprofit Technology Conference (NTC) 2010 in Atlanta next April – if they would be interesting to you would you be willing to vote for them (see the VOTE FOR links below)?
By the way, the NTC is a GREAT conference – if you want to know about the leading edge [...]

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Social Media Revolution

The video below has been making the rounds in the social media world for several weeks now, so we thought we’d feature it here as well.

Pretty good (if you can get over the incessant beat).
Last year a similar video came out — see that below. I actually like this one better, although it makes [...]

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Has Facebook replaced email for sharing content?

A post over at allfacebook.com points out a new report that suggests Facebook has replaced email for sharing content.
Specifically:
Facebook now accounts for 24 percent of all items being shared in contrast to email which now accounts for 11.1 percent. Not surprisingly, Twitter now accounts for 10.8 percent of all items shared. I reached out to [...]

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Facebook is OLD, part deux

A few weeks ago, I posted that the Facebook demographics are getting older every day and posited a few implications:

Facebook may be around awhile.
Facebook will continue to become the killer application more and more.
There is hope for fundraising on Facebook.

If you want to read more of my thinking on these implications, feel free to read [...]

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“Viral” marketing as foundational strategy

Michael Hoffman over at See3 had a great blog post yesterday – Viral Video for Nonprofits – A Rethinking.
You should read it.
No really, you should.
Ok, now that you’ve hopefully read it, think about what that means for your organization — have you fallen to the “siren song of viral?”
As nonprofits are getting more and more [...]

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