7 Great Creative Ideas and 3 Duds!

Register NOW for 7 Great Creative Ideas and 3 Duds!

When: TOMORROW, Thursday, July 29, at 10:00 am PST / 1:00 pm EST

Cost: FREE

Register at: https://www1.gotomeeting.com/register/708880353

Presented by:

• Craig Torstenbo, Creative Director
• Sue Pargman, Senior Copywriter
• Seth La Tour, Senior Copywriter
• Thys Wallwork, Designer and Studio Manager

Who should attend?

• Those who would like to learn creative techniques that work.
• Those interested in strategic and smart creative work.
• Those in roles responsible for fundraising and marketing/communications, as well as in general positions of leadership.

By the end of this webinar, you’ll:

• Learn about seven creative strategies that work as illustrated in real-life projects with clients like World Vision’s 30 Hour Famine, Food for the Hungry and Campus Crusade for Christ.
• Discover three pitfalls to avoid in creative work.
• Be equipped with practical recommendations to ensure that your creative work increases donor engagement.

At Masterworks, we’re committed to helping you maximize your Kingdom impact. That’s why we’ve put together this enlightening and practical webinar — for you!

Register HERE for 7 Great Creative Ideas and 3 Duds!

Please feel free to share this with your peers and colleagues who may be interested!

When: Thursday, July 1, at 10:00 am PST / 1:00 pm EST

Cost: FREE

Register at: https://www1.gotomeeting.com/register/237301601

Presented by:

• Dave Raley, director of new media, Masterworks
• Jacob Smith, new media strategist

Who should attend?

• Those interested and intrigued in the evolution of technology use in the nonprofit world.
• Those interested in using new strategies in their fundraising and marketing/communications programs.
• Those in roles responsible for fundraising and marketing/communications, as well as in general positions of leadership.

The world is changing. And micro-engagement techniques are gaining steam. This was especially evident during the Red Cross’s relief efforts in Haiti following their devastating earthquake earlier this year. To date, their text message-giving campaign has raised $32 million — nearly 8% of the total funds the Red Cross has raised for Haitian relief.

But micro-fundraising isn’t the only technique that’s gaining relevance. Four other micro-engagement strategies are also gaining popularity — micro-blogging, micro-advocacy, micro-volunteering and micro-connections. We’ll examine examples of each strategy to illuminate trends in the micro-engagement sphere.

At the end of this webinar, you’ll:

• Know the key trends in micro-engagement for 2010.
• Understand how you can tap into these trends to increase engagement in your organization.
• Act on practical recommendations to stay on the leading edge of micro-engagement in 2010.

At Masterworks, we’re committed to helping you maximize your Kingdom impact. That’s why we’ve put together this enlightening and practical webinar – for you!

Register HERE for Micro-Engagement Goes Mainstream

Please feel free to share this with your peers and colleagues who may be interested!

System Requirements
PC-based attendees
Required: Windows® 7, Vista, XP, 2003 Server or 2000

Macintosh®-based attendees
Required: Mac OS® X 10.4.11 (Tiger®) or newer

Download Slides (PDF)

Presented by:

• Steve Woodworth, President, Masterworks
• Dave Raley, Director of New Media, Masterworks

Who should watch?

• Those intrigued (or overwhelmed) by how fundraising continues to change.
• Those interested in learning more about the latest trends.
• Those in roles responsible for fundraising and marketing/communications, as well as in general positions of leadership.

It’s a new decade. If you’ve been in the nonprofit fundraising business for any length of time, you know the 2000s were a decade of unprecedented change for nonprofits. So what do the 2010s have in store?

We’ll look at both micro- and macro-trends, from the role of social media in the fundraising mix and the increasing importance of mobile marketing, to the value of taking a relationally oriented view of donors (something we call Donors For Life®) and other long-term trends you need to be aware of.

At the end of this webinar, you’ll:

• Know the key trends to watch in 2010.
• Understand how you can tap into these trends as appropriate for your fundraising mix.
• Act on practical recommendations to stay on top of these trends in 2010.

At Masterworks, we’re committed to helping you maximize your Kingdom impact. That’s why we’ve put together this enlightening and practical webinar – for you!

You can sign up online for FREE at by going to this registration page.

Here’s the CLA info about the webinar:

5 Keys to Successful New Media Campaigns:
Lessons from the Ministry Front Lines
“Live” 60-minute Webinar with Audience Q&A
Thusday, August 27, 2009
12:00 noon ET / 11:00 am CT / 10:00 am MT / 9:00 am PT

Want to hear how Campus Crusade is engaging donors online? Megan Hawkes (Executive Director of Constituent Engagement for Campus Crusade) and Dave Raley (Masterworks Director of New Media) have graciously agreed to unpack the lessons learned so far from their current “new media” campaign that’s generated nearly 4 million impressions and a quarter million dollars for ministry – and it’s not done yet!

You’ll discover how to:

• Leverage key trends in online giving, online video, and social networking.
• Integrate (instead of re-create) multi-channel fundraising.
• Maximize online transactions and ministry relationships at the same time.
• Touch the hearts of people with online video.
• And much more!

About our Speakers:
Megan Hawkes is the executive director of constituent engagement for Campus Crusade for Christ, a 58-year old ministry currently active in more than 200 countries, with an income of over $500 million annually. Megan has served with Campus Crusade for more than 10 years and currently gives leadership and oversight of the experiences of more than 500,000 constituents monthly both in traditional and new media environments.

Dave Raley is the director of new media at Masterworks, a Christian full-service marketing and development agency. Dave develops and conceptualizes integrated new media strategies that drive growth, using components such as websites, eMail, social networking, blogging, online video, and more.

What’s included: Enjoy PowerPoint slides on your computer screen as you listen to the presentation on the phone (gather your co-workers around a speakerphone for maximum impact). You will also have an opportunity to ask questions during and after the webinar.

Cost: No cost to CLA members. Only $29 for non-members.

Can’t attend the “live” session? No problem – recordings are available: $10/mp3, $15/CD (members) / $29 for non-members. Call (949) 487-0900, ext. 116, for an order form.

10 Keys to New Media Success in Today’s World from NTC09

A number of themes emerged from the 2009 Nonprofit Technology Conference in San Francisco last month. If you weren’t able to make it — have no fear! We’d like to share with you the top 10 themes that emerged at the conference – keys to success online in 2009 and beyond.

Register TODAY for 10 Keys to New Media Success

We’ll talk about 10 of the most important keys to success that we’re seeing today, as seen and heard at the Nonprofit Technology Conference, including:

• The importance of failing informatively.
• Is “going viral” a realistic requirement for success?
• How does measurement in new media differ from measurement in traditional media such as direct mail?
• And more!

When: Thursday, May 21, 10 am PST / 1 pm EST, 60 minutes or less

Cost: FREE to Masterworks clients

Presented by:

• Dave Raley, Director of New Media, Masterworks
• Jacob Smith, New Media Strategist, Masterworks

Who should attend?

• Those who are responsible for or just plain curious about how to make online marketing work for nonprofits.
• Those who wanted to attend the Nonprofit Technology Conference, but couldn’t make it.

Register for 10 Keys to New Media Success

Please feel free to share this with your peers and colleagues who may be interested.

We talk about a number of services in the webinar, so get ready for a big ‘ol list of links:

• Twitter Search this links directly to the advanced search, which is much more useful
• TweetDeck this is a Twitter client that I’ve found useful, we’ve had some reports of some stability issues on Macs. So make sure to add your favorite Twitter client to the comments
• Twist graph the mentions of terms on Twitter
• Hoot Suite online tool to manage multiple Twitter profiles (good if you are “editing” Twitter for a company) and track clicks on shortened URLs in Twitter
• #apowerfulnoise the campaign page for Care’s sponsored hashtag effort
• Twestival homepage for one of the largest twitter centered fundraising efforts
• TipJoy the easiest way to directly raise money on Twitter

Questions? Comments things we missed, comment it up. Also if you want to follow me on Twitter my username is j8ke. Make sure to post your username in the comments!

[UPDATE] TipJoy has closed its doors. You can read more here. TipJoy had tons of advantages, but still couldn’t get enough traction to make it work. They even had a business model – which is more than we can say for Twitter. As I mentioned in the webinar direct fundraising on Twitter was complicated, perhaps too complicated to be widely adopted.

You probably have heard people talk about Twitter and its potential and you have yet to connect the promise to the practice. In this webinar we will talk about four use cases for Twitter. These are not theoretical ways you could use Twitter, but specific examples of where using Twitter will bring value to your organization today.

After a quick overview of the service, we will focus on these use cases:

• Monitoring Conversations — people are talking about your brand and your issues, are you listening?
• One-way Publishing — send real-time updates to devoted supporters.
• Building Relationships — how to win friends and influence tweeps (Twitter peeps [people]).
• Fundraising — micro engagement and word-of-mouth marketing.

Details

Cost: FREE
Presented by: Jacob Smith, New Media Strategist, Masterworks
Dave Raley, Director of New Media, Masterworks
Who should attend: Advancement and marketing folks who want to find new ways to connect with donors and constituents. Anyone who has wondered about Twitter or other micro-blogging methods out there.

Please join us for by registering now.

In this webinar, Polly Yakovich from Seattle’s Union Gospel Mission and Dave Raley from Masterworks walked through the campaign step by step, sharing lessons learned and practical tips along the way.

Webinar Recording

Download PDF version of slides

1 Meal … 1 Hope Homepage and Video

Watch presentation

Blogs we read

• Analytics Talk
• Confessions of a Non-Profit Executive Director
• Marketing Experiments
• Nonprofit Technology Network

What’s you’re favorite blog, add a comment

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