Branding

Keep Your Eyes on the Road and Your Donors in the Fold

Posted by on June 2, 2016 in

We’re going to talk about brand. In just a second. First, we’re going to talk about cycling crashes. In case you didn’t know, there are 2 types of bike crashes: … Read More

Branding: the Secret to Better Fundraising

Posted by on February 18, 2016 in

View the recorded webinar here! You’re hearing about branding today more than ever before. Everyone seems to be doing it. Some tell you it will help your ministry stand out … Read More

Connecting branding to fundraising

Posted by on February 2, 2016 in

Is your brand clear, compelling and consistent? Do your fundraising offers faithfully represent your brand? When branding and fundraising support each other, guess what? Your donors will respond. The chatter … Read More

Brand strategy is about more than vision. It’s about results.

Posted by on November 12, 2015 in

Fast Company on the power of a visionary brand: [V]isionary brands market something much more compelling than what they have to sell today. They champion a long-term vision for something … Read More

Volkswagen’s Deception: A Parable of Trust

Posted by on October 20, 2015 in

Volkswagen is in a world of hurt these days. Apparently blatant deception doesn’t do well for your brand. You may be thinking, “How could Volkswagen’s situation impact my non-profit?” Gerry … Read More

Why organizations need branding for fundraising

Posted by on February 11, 2015 in

I’ve seen a lot of comments lately about how branding can kill your fundraising. Critics write about how a focus on image and positioning disregards the needs of donors. How … Read More

Incubate or die: bringing the future to fundraising

Posted by on September 11, 2014 in

Most of what we do in non-profit fundraising is optimization. We’ve found some formulas that work well, and we’re constantly working to make them better. Together we’ve changed millions of … Read More

Part 7: The wrong way to do brand research

Posted by on October 30, 2013 in

Previously, we’ve looked at the importance of brand research and why the most common mistake organizations make is to not do it at all. We’ve also seen how some organizations … Read More

Part 6: To know yourself is not enough

Posted by on October 24, 2013 in

“Know thyself.” These words worked well as a maxim written on the Temple of Apollo at Delphi and later used by Plato in reference to sayings of Socrates. Every organization … Read More

Part 5: Brands built on sand

Posted by on July 24, 2013 in

Before we proceed with our discussion on brand research, let’s step back and look at where that research is taking you. In Matthew 7:24-27, Jesus tells the parable of two … Read More

Part 4: Don’t forget brand research

Posted by on April 11, 2013 in

We’ll spend the next few posts in the series focusing on brand research. But first, let’s recall a few things about your brand in general. First, your brand is more … Read More

Part 3: Costs

Posted by on March 21, 2013 in

In my first branding post, we looked at how hard it is for non-profit organizations to carry out an effective branding (or rebranding) process due to the complexity of the … Read More