Things it’s OK to do at work

Posted by on June 14, 2016 in

Most of us are at least 2 people: Work you. Home you. Home you is relaxed and knows just what to say. Home you has a comfortable spot on the … Read More

Managing the present and inventing the future

Posted by on February 11, 2016 in

I recently read an interview with the new CEO of an ad agency in New York. When asked what key challenges she’s facing as a leader, here’s what she said … Read More

Announcing a new service to take your marketing to the next level

Posted by on February 10, 2016 in

Masterworks has been blessed to partner with ministries for more than 26 years, but something has always bothered us. In fact, it’s bothered our leadership team for our entire existence. … Read More

Three steps to change your job

Posted by on January 28, 2016 in

“Find something you love to do and you’ll never have to work a day in your life.” This quote, often attributed to an ancient Chinese philosopher/teacher, is a problem. For … Read More

Seven Ways to Recharge in the New Year

Posted by on January 7, 2016 in

A mentor asked me last week, “What are you doing to take care of Seth?” I stared at him vacantly and mumbled something about adding to my (very tiny) beer … Read More

Seth Godin wants you to ask these questions (#3 is especially important)

Posted by on December 3, 2015 in

In a recent post called “Simple questions for writers,” marketing guru Seth Godin suggests that writers ask themselves four questions as they create. The questions are: What is it for? … Read More

Breakthrough technology that will revolutionize your communication

Posted by on August 19, 2015 in

Communication in 2015 is easy. Email. Text. IM. Online collaboration. Getting your message across to a colleague or a client has never been faster or more efficient than it is … Read More

Development professionals matter

Posted by on July 29, 2015 in

If you’re the leader of a non-profit, I’d like a quick word with you. It’s about your organization’s development director (or manager or VP). Fifteen years ago, I was invited … Read More

Who drives offer development in your ministry?

Posted by on April 29, 2015 in

As we work with our clients to help them raise funds, offer development comes up time and time again. One of the central issues is: who drives offer development within … Read More

Work-Life Lessons for a College Senior

Posted by on April 8, 2015 in

This past January my daughter Claire, who is a senior at Whitworth University in Spokane, WA, traveled to New York City and Washington, D.C. for a 3-unit communications class — … Read More

Don’t be JCPenney

Posted by on February 18, 2015 in

As usual, last holiday season I put off my Christmas shopping until the last minute.  This time, I witnessed something that holds a lesson for non-profits everywhere. As I dashed into … Read More

The Ideal Client/Agency Relationship

Posted by on February 5, 2015 in

Last week a new client asked me to describe the ideal client/agency relationship. That’s a great question. Before I answer that question here, let me provide you with some context.  Most … Read More