Digital Marketing

A new kind of digital media for a new kind of non-profit

Posted by on December 15, 2016 in

A recent M+R study showed that 1 of the top 3 secrets to the fastest-growing non-profits is their investment in digital media. For non-profit organizations, digital media will be a … Read More

2 Guaranteed Ways to Make People Flee Your Website for Cat Videos on YouTube

Posted by on December 1, 2016 in

Your website’s visitors have the attention span of a goldfish with ADD. So regardless of what your website does, this is your competition: In the era of viral videos, pet … Read More

Google Grants: Be prepared for trending topics

Posted by on November 3, 2016 in ,

In two previous posts on Google Grants, my colleague, Mark Neigh, talked about bidding on your brand and best practices for maximization. In this post, I will show you why being prepared … Read More

What’s working and not in digital – Part 3

Posted by on October 11, 2016 in

This is the third of a three-part series covering current trends in digital marketing and fundraising for non-profits, gathered from a group of national non-profit leaders in the digital space. … Read More

What’s working and not in digital – Part 2

Posted by on October 6, 2016 in

Last week I shared the first of a series of themes in non-profit digital marketing that emerged from a group of national leaders I hosted earlier this year. I’ll recap … Read More

What’s working and not in digital – Part 1

Posted by on September 22, 2016 in

This is the first of a 3-part series covering current trends in digital marketing and fundraising for non-profits, gathered from a group of national non-profit leaders in the digital space. … Read More

Google Grant success secret — bid on your brand

Posted by on August 11, 2016 in ,

Here’s a scenario I’ve seen play out over and over again: An organization applies for an AdWords Grant from Google, gets super excited about the $10,000 in in-kind media that … Read More

3 donation page tests that will increase donor value

Posted by on July 28, 2016 in

Gift amount is the key indicator for a donor’s long-term value. Here are three ideas for testing your gift array. They are designed to increase the average gift amount on … Read More

A Primer for Digital Typography

Posted by on May 12, 2016 in

Recently, my colleague Bob Ball wrote an excellent piece on the fundamental principles of good typography, If I can’t read it, it’s ugly! If you haven’t read it, go check … Read More

Secrets of the Top 25 Non-Profits

Posted by on May 5, 2016 in

M+R recently released their 2016 Benchmark Study of 105 US non-profits. Like most studies their benchmarks serve to show how your organization compares to the “normal” of the organizations in … Read More

Creating an Environment for Digital Success

Posted by on April 27, 2016 in

This week, we have pulled together top digital professionals from a variety of organizations across the nation to share what’s working, what’s not, and what trends we’re seeing. In our time together, I … Read More

3 Ways to Make Online Donors Feel Safe

Posted by on April 25, 2016 in

In my last post I shared 5 tips for optimizing your website for donations based on Nielsen Norman’s extensive user research. There is a 6th element users also want before … Read More