Direct Marketing

If I can’t read it, it’s ugly!

Posted by on May 10, 2016 in

The older I get, the more I find I can comfortably walk in the shoes of donors. As a fundraiser, my aim has long been to inspire my readers to … Read More

It’s all about…me!

Posted by on May 3, 2016 in

Have you ever been at a party and got stuck talking to someone who went on and on…about themselves? Or perhaps there’s that friend or family member who never asks … Read More

Are You Smarter Than a 5th Grader?

Posted by on April 19, 2016 in

Many of you may remember the popular television game show Are You Smarter Than a 5th Grader? On the show, adult contestants were pitted against 5th graders as they tried … Read More

Thoughts from the Road: Lighthearted lessons about writing … and running

Posted by on April 5, 2016 in

Once upon a time, I was working on a difficult project for an especially demanding client. It was pretty frustrating. That day, I did something I’d never tried in the middle … Read More

CLA 2016: New Ways to Acquire Donors

Posted by on March 30, 2016 in

This post is a bit of the workshop at the CLA Outcomes Conference that was presented by myself and Allen Thornburgh, VP of Client Strategy, on April 21st, 2016. We shared work that we’ve … Read More

Transform Your Fundraising Results By Taking Donor Engagement to the Next Level

Posted by on March 22, 2016 in

UPDATE: If you missed the webinar, you can catch the recording here! You’re invited to join Masterworks for a FREE webinar that will help you transform your fundraising results by … Read More

Donors on the Move

Posted by on March 10, 2016 in

According to a recent PEW study, “Americans are picking up and moving again as the recession fades, personal finances improve and housing markets recover.” The US Census Bureau says that … Read More

Some things never change.
With good reason.

Posted by on February 25, 2016 in

I started working at World Vision when I was 23 years old. Thinking about it today, it’s hard to believe that I’ve been in this “industry” for so many years, … Read More

I wanna talk about YOU

Posted by on February 16, 2016 in

The greatest threat to nonprofit fundraising these days is likely not declining results. No, they aren’t the threat that should be keeping us awake at night. In fact, they aren’t … Read More

Start Small. End Big.

Posted by on November 19, 2015 in

I play basketball two or three days each week. It’s my favorite exercise. A chance to be a kid again for an hour and a half before work. And sweat off a … Read More

In a rut? Good questions to ask.

Posted by on November 5, 2015 in

Most of us find comfortable patterns in our lives and repeat them as often as possible. We have a favorite coffee and drink it every day. We take a nearly … Read More

Who’s the most likely legacy giving prospect? You might be surprised.

Posted by on October 29, 2015 in

Early on in my time leading mass supporter engagement in a national ministry, I assumed that the supporters who left estate gifts were nearly entirely “major donors.”  In large part, … Read More