Direct Marketing

Webinar: Acquiring and Maximizing Relationships With Donors

Posted by on March 14, 2017 in

Non-profit marketing pros know that successful fundraising is very much a momentum-driven effort. Once you’re really moving forward, the wins come easier. That’s why I want to invite you to … Read More

Fundraise like a girl

Posted by on March 9, 2017 in

If you’re not doing so already, you should learn to fundraise like a girl — a Girl Scout that is! Every year about this time, Girl Scout troops nationwide hold … Read More

Who Has Your Donor’s Ear?

Posted by on May 26, 2016 in ,

Of all the cartoons I remember from growing up, The Flintstones was probably my favorite. There’s an episode where Fred is torn between “the angel” on one shoulder and “the … Read More

Are you making your donors angry? Maybe you should be.

Posted by on May 17, 2016 in ,

Recently, at our weekly Masterworks staff meeting, I had the privilege of hearing from Scarlet Road, a ministry that serves women and girls who need help leaving the sex industry. … Read More

If I can’t read it, it’s ugly!

Posted by on May 10, 2016 in

The older I get, the more I find I can comfortably walk in the shoes of donors. As a fundraiser, my aim has long been to inspire my readers to … Read More

It’s all about…me!

Posted by on May 3, 2016 in

Have you ever been at a party and got stuck talking to someone who went on and on…about themselves? Or perhaps there’s that friend or family member who never asks … Read More

Are You Smarter Than a 5th Grader?

Posted by on April 19, 2016 in

Many of you may remember the popular television game show Are You Smarter Than a 5th Grader? On the show, adult contestants were pitted against 5th graders as they tried … Read More

Thoughts from the Road: Lighthearted lessons about writing … and running

Posted by on April 5, 2016 in

Once upon a time, I was working on a difficult project for an especially demanding client. It was pretty frustrating. That day, I did something I’d never tried in the middle … Read More

CLA 2016: New Ways to Acquire Donors

Posted by on March 30, 2016 in

This post is a bit of the workshop at the CLA Outcomes Conference that was presented by myself and Allen Thornburgh, VP of Client Strategy, on April 21st, 2016. We shared work that we’ve … Read More

Transform Your Fundraising Results By Taking Donor Engagement to the Next Level

Posted by on March 22, 2016 in

UPDATE: If you missed the webinar, you can catch the recording here! You’re invited to join Masterworks for a FREE webinar that will help you transform your fundraising results by … Read More

Donors on the Move

Posted by on March 10, 2016 in

According to a recent PEW study, “Americans are picking up and moving again as the recession fades, personal finances improve and housing markets recover.” The US Census Bureau says that … Read More

Some things never change.
With good reason.

Posted by on February 25, 2016 in

I started working at World Vision when I was 23 years old. Thinking about it today, it’s hard to believe that I’ve been in this “industry” for so many years, … Read More