Experience Design

What can you give your donor?

Posted by on July 14, 2016 in

Take two minutes to watch this video of Steve Jobs, newly back at Apple, responding to a harsh question from an angry developer who doesn’t understand why his pet product … Read More

Eric Pratum joins Masterworks’ Experience Design Team

Posted by on April 18, 2016 in

It’s my pleasure to announce that Eric Pratum has joined Masterworks as Senior Digital Media Strategist. Eric has 13 years of experience developing successful digital, mobile and online marketing and … Read More

How Do You Like Them Apples??

Posted by on April 6, 2016 in

Here’s a dirty little secret about the food business: An apple you pick up at your local supermarket is, on average, 14 months old. By the time you sink your … Read More

CLA workshop, “Baby Boomer Breakthrough: The New Fundraising Model”

Posted by on March 29, 2016 in

Leverage donors with the greatest economic clout and biggest motivation to give in history The French have a saying: “It is the fate of all glass to break.” As I’ve … Read More

3 ways Les Schwab is nailing the customer experience…and how you can too!

Posted by on March 3, 2016 in

As I was driving in to work at the Masterworks office last week, I suddenly felt my car start to shudder. Before I knew it (and after the least skillful … Read More

The psychology of giving nothing

Posted by on March 1, 2016 in

Choice is good. But as our grandmas no doubt reminded us, there can be too much of a good thing. When humans are confronted with too many choices, their decision-making faculties deteriorate. … Read More

The Highs and Lows of Launching a New Website

Posted by on February 23, 2016 in

Launching a new website will simultaneously be one of the most rewarding and the most challenging projects you will take on. I recently worked on a project that reminded me … Read More

Pull Up A Chair, And Let’s Talk Innovation

Posted by on January 26, 2016 in

Look down. What are you sitting on? An Aeron chair? If so, you are hardly alone. Herman Miller’s Aeron chair is, far and away, the best-selling office chair of all … Read More

Is your mission an empty platitude?

Posted by on December 29, 2015 in

Mission statements, purpose statements, corporate vision can be powerful. It doesn’t matter what you call them … but they can rally your people together around your goal. Your cause. Your … Read More

Charity, the Church and Global Aid

Posted by on July 15, 2015 in

I recently had the opportunity to travel to the Philippines with one of our clients, an international child sponsorship organization that has been working through the local church for over … Read More

3 Content Pitfalls To Avoid

Posted by on June 17, 2015 in

When I was at the CLA Outcomes Conference this year, I felt a certain amount of pride as a content strategist. Looking at the conference schedule, it was clear that … Read More