Marketing & Ministry

The $10 donor is dead.

Posted by on February 16, 2017 in

In 1976, Dutch economist Peter van Westendorp introduced market researchers to the Price Sensitivity Meter — a technique for determining consumer price preferences. The approach uses a series of questions to … Read More

The Age of Scoring and Assists

Posted by on February 2, 2017 in

Last week in our blog, The Age of Engage, we talked about how organizations that engage their donors outperform those that do not, because engaged donors give more, stay with … Read More

The Age of Engage

Posted by on January 26, 2017 in

This is the Age of Engage. Marketing trendspotters, like Accenture and IBM, have announced how market leaders have shifted today to a model of customer engagement that drives authentic relationship … Read More

Trends to watch for in 2017

Posted by on January 12, 2017 in

It’s common to kick off a new year by looking forward to the trends that are emerging —trends we expect to become increasingly important as the year goes on. So … Read More

“This is a football.”

Posted by on July 21, 2016 in

It was the first day of training camp. The year was 1961.  Thirty-eight members of the Green Bay Packers football team arrived to start a brand-new season.  The previous season ended … Read More

3 ways to sharpen your focus on second gifts

Posted by on July 7, 2016 in

The way you go about meeting, courting and then cultivating new donors can dramatically affect your income, donor file growth and retention. Knowing that…are you focusing enough on encouraging your … Read More

4 ideas to spark your innovation

Posted by on June 30, 2016 in

In last weeks blog post, I shared with you a number of reasons why most non-profit organizations don’t innovate well. But we need to go further. So I’m going to … Read More

4 reasons non-profits don’t innovate well — but should

Posted by on June 23, 2016 in

“How can we get better at innovation?” It’s probably the most important question your ministry could ever answer. Why? Because if you don’t innovate, your organization will experience stagnation and … Read More

Your newsletter doesn’t need to be the Rodney Dangerfield of your fundraising program: Part 2

Posted by on June 9, 2016 in

In my last blog post, I promised to tell you how a newsletter test achieved a 521% increase in revenue. We called that test the Extreme Donor-Focused Newsletter Challenge. As … Read More

Your newsletter doesn’t need to be the Rodney Dangerfield of your fundraising program: Part 1

Posted by on June 7, 2016 in

Pity the poor newsletter. If there is one component of non-profit fundraising programs that is consistently overlooked and undervalued, it’s the newsletter. Like the late comedian Rodney Dangerfield, newsletters “don’t … Read More

Who Has Your Donor’s Ear?

Posted by on May 26, 2016 in

Of all the cartoons I remember from growing up, The Flintstones was probably my favorite. There’s an episode where Fred is torn between “the angel” on one shoulder and “the … Read More

Let’s get strategic!

Posted by on May 19, 2016 in

A number of years ago I attended a weeklong program at Harvard University on non-profit leadership. It was an exhilarating experience, in large part because the teaching was based on … Read More