With confidence down, it’s time to double your year-end efforts

Posted by on December 11, 2013 in

Holiday shopping’s big weekend was a little lackluster this year.  Total spending over the four-day Thanksgiving weekend dropped 3% from 2012. This didn’t come as a surprise to retailers who … Read More

Why we’re committed to biannuals

Posted by on November 21, 2013 in

Last Thursday, we wrapped up what I believe is one of the most unique things about Masterworks — our biannual meetings. Biannuals are a week-long series of sessions where our … Read More


Posted by on August 16, 2013 in

Keep.  Stop.  Start. Three simple words providing profound insights. I don’t know about you, but with the plethora of management principles, business theories and leadership resources out there it can … Read More

Optimizing direct mail acquisition

Posted by on May 23, 2013 in

Some would have you believe that cutting direct mail donor acquisition is the solution to low ROIs. On the surface this seems to make sense. However, it is misguided. The … Read More

Heading to Anaheim: a CLA preview

Posted by on April 29, 2013 in

We are excited to be a part of CLA once again this year. Several of our team members will be traveling to Anaheim to attend the general sessions and meet … Read More

Throwback week

Posted by on April 19, 2013 in

It’s throwback week! You know, that time when we pull out 3 popular posts from the past that are still relevant today. It’s to that end that I’d like to … Read More

All About Boomers

Posted by on March 28, 2013 in

Last week some comments that our very own Kn Moy made about baby boomers were featured over on The Agitator. He was responding to another Agitator post you can read … Read More

A 2013 New Year’s Resolution to KEEP

Posted by on January 3, 2013 in

Give your donors more Choice, Convenience, and Control Happy New Year! It’s that time of the year when many people make resolutions that are often hard to keep — lose … Read More

Year in review: The top 5 posts of 2012

Posted by on December 28, 2012 in

Wow, we can’t believe that 2012 is almost over. As we close out another year on the blog, we’d like to share the 5 most popular posts from the last … Read More

Meditations on Christmas

Posted by on December 23, 2012 in

A few years ago, I was trying to think in a fresh way about Christmas. I thought about the incarnation. After all, that’s what Christmas is about. It’s not about … Read More

Charitable tax deduction in jeopardy

Posted by on December 20, 2012 in

Why you should weigh in on the future of deductions for charitable giving “Fiscal cliff.” Talk of an impending economic doomsday has been dominating the headlines for most Americans over … Read More

The Power of Story

Posted by on October 30, 2012 in

10 tips for gathering compelling appeal resource Good resource is essential for good fundraising. Lack of compelling story leaves fundraising efforts in a bind. Fund appeals that lack a story … Read More