Stop by Booth 107 and learn more about today’s donors. And register to WIN 1 of 6 Apple iPad2s!
Next-generation donor engagement
Find out more about Masterworks and Donors for Life®, a strategy that creates faster, better and more sustainable revenue.
Donors are your lifeline ...
but do you know why they give?
Join Masterworks at the following workshops on Wednesday, April 27:
Donors for Life: The Big Shift is On!
Presented by Kn Moy, SVP of Insight and Innovation in Cumberland I J
Donor loyalty, the holy grail of fundraising, is harder and harder to come by today. But, we can have donors for life.
After completing this session, you will be able to:- Demonstrate why ministries can't keep doing what they have always done in fundraising
- Articulate fundraising's central operating principle, and apply this central truth in your donor engagement strategy
- Implement five donor-facing disciplines that will help you institute a donor experience management approach to donor engagement
Micro-engagement Goes Mainstream
Presented by Dave Raley, Director of Digital Marketing in Reunion C
Come to see specific examples of how micro-engagement is gaining steam, from the micro-fundraising explosion of text giving in amounts of $5 or $10, to the rapid growth of micro-blogging, micro-advoacy, micro-volunteering and micro-connections.
After completing this session, you will be able to:- Base strategies on key trends in micro-engagement
- Tap into these trends as appropriate to increase engagement in your organization
- Act on practical recommendations to stay on the leading edge of micro-engagement in 2011
