Break The Cycle Campaign Kickoff Piece

Project: Break the Cycle, Turn the Tide campaign kickoff self-mailer — Prison Fellowship.

Purpose: This self-mailer was sent in January 2010 to announce the launch of Prison Fellowship’s new national campaign, Break the Cycle, Turn the Tide. The piece illustrated the plight of children with incarcerated parents. Its goal was to build donor buy-in for the campaign so that they would give generously when the rest of the campaign impacts arrived in their mailboxes.