Year-End Appeal

Project: Year-end Appeal — Focus on the Family.

Purpose: This piece is a classic year-end appeal. Its strengths are a simple, classy design and short, deadline-oriented copy. The letter clearly communicates to the donor that it’s their last chance to give for the year with urgent copy and a clear deadline for sending a gift. In addition to being a visually attractive appeal, it achieved great results for Focus on the Family.