Thank you USPS.
Our Postal Service did it again. As of January 22, rates increase by 2.1% on first-class mail, standard mail, periodicals, package services and extra services like shipping. While this is the first increase since 2009, like the frog in the pot of water on the stove, as rates rise we are feeling the heat. And while we’re not “cooked” yet, there is a level of rising discomfort. For many it’s a sense of impending doom.
Move #6 in a series of “9 Best Moves” to achieve development goals and maximize fundraising success.
For more than a decade, pundits have been sounding the death knell for direct mail. Granted, its effectiveness has eroded in recent years. Yet it remains the strongest direct response medium available today. With continually rising postal and paper costs, “snail mail” must be used much more judiciously in order to produce an acceptable return on investment. It remains a key channel, but only one channel in an evolving array of communication tools needed for success in today’s marketplace. Ministries willing to test into evolving technologies will lead the way to more effective communication with the constituencies.
Look to the future through “digital mailbox.”
Digital Ink Jet Printing Reinvents Itself
You’ve heard the promises for nearly 10 years. Digital printing was going to transform the printing industry and revolutionize how marketers communicate. And in many ways it has led to great strides in making printing more personal and less costly.
But a few select print vendors have heavily invested in the latest print technology equipment that is reinventing the way we imagine and create print products and packages, especially in our niche of the industry. And we partner with one of the best.
