Experience Design
Like developing a quality quarterback.

When Peyton Manning was 10 years old, it was probably pretty hard to see what his future would hold. No one could predict his wild success in the NFL. But after spending some time watching him play, some coaches took notice.

It’s not surprising what happened next. His coaches in junior high, high school, college and the pros set before him a sophisticated training program. Every activity led toward one goal: becoming a great NFL quarterback. Each little step has culminated in what Peyton Manning is today.

Experience design is very similar. We’ll take all of the knowledge we’ve gathered about your donors and use it to create a persona. Then in order to develop this persona into full maturity, we’ll map out a step-by-step donor experience pathway of relationship- and revenue-building touch points. The final result: fulfilled and loyal donors who provide your ministry with predictable and growing revenue.

Once you’ve designed a unique experience for your donors, we’ll help you implement integrated, multi-touch engagement  in your marketing program.

Are you ready to engage your donors with this revolutionary fundraising method? Click here to see our strategic offerings.