Integrated multi-touch engagement Stop shouting at strangers. Start engaging friends.
You’ve seen him before. He was outside the baseball stadium holding a big, white sign that reads “Repent or burn!” Struggling to use multi-channel marketing, he shouts the same message over a megaphone as people hurry by.
Passing him by, you cringed at his words. His words were received as offensive, irrelevant and fell on deaf ears.
This “evangelist’s” message isn’t the problem. His core message is true but no one’s listening. Why? Because he’s using the wrong medium and the wrong words.
Today, choosing the right medium in marketing is essential for success. Otherwise your message will be lost in the thousands of other letters, emails, Twitter feeds, online articles and blogs people see each day . . . not to mention more traditional mediums like tv and radio.
That’s where we come in. By implementing integrated, multi-touch engagement you can share a coordinated message with your donors across multiple mediums. As a result, your donors will be more loyal and provide a more predictable and sustainable stream of income.
Click here to see our strategic offerings and enter the world of integrated, multi-touch engagement.
|