Digital Essentials

A five-part series covering the basics of non-profit digital marketing. Each post takes an in-depth look into a digital discipline and provides practical advice about how you can start improving your program.

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Building an effective website

Posted by on March 6, 2014 in

What do you do if you want to learn more about an organization or cause? Today, the answer is simple: look it up on online. What’s your first step? Despite … Read More

You can do effective email marketing in 6 simple steps

Posted by on March 11, 2014 in

Email continues its dominance as the digital outbound communication platform with the greatest reach and the best return on investment. As of 2013, there were 3.6 billion email accounts and … Read More

Paid vs. earned media promotion

Posted by on March 20, 2014 in

If you are a non-profit organization, it is critical to be a good steward of your donor dollars. You probably don’t have the luxury of a $100,000/month online paid media … Read More

Treating digital as a silo

Posted by on March 26, 2014 in

I’ll get right to the point — don’t treat your digital marketing efforts as a silo. You can’t separate what you are doing in digital channels (like your blog, website, … Read More

Is your website mobile-friendly?
Take the test!

Posted by on April 15, 2015 in

Google is updating its mobile search algorithm. If your website isn’t mobile-friendly, your search traffic could take a hit.