Operant Conditioning: We’re addicted to email

Posted by on September 23, 2015 in

We all know that email is a horrible, unproductive distraction to the work we really need to get done. And yet we can’t live without it. In fact, studies show … Read More

Contrast Effect: Price like a restaurateur

Posted by on October 15, 2015 in

Have you ever worked your way through the menu at a nicer restaurant and found a very expensive item toward the end? That item is a decoy and likely the … Read More

Attentional Bias: Send more emails

Posted by on November 2, 2015 in

The 2012 reelection campaign of Barack Obama rewrote the rules on email fundraising and launched many a marketer thinking about A/B testing, highlighting important stuff and intriguing subject lines (remember … Read More

Anchoring Effect: We get stuck on little numbers

Posted by on November 17, 2015 in

Is the height of the tallest redwood tree more or less than 1,200 feet? What is your best guess about the height of the tallest redwood tree? Anchoring Effect If … Read More

Negative Social Proof: It’s nothing but trouble

Posted by on January 12, 2016 in

The letter below is from the “Conscience Letter” files of the Petrified Forest National Park in northeast Arizona. It’s one of hundreds of expressions of remorse park rangers have received … Read More

Scope Neglect: We don’t get big numbers

Posted by on January 19, 2016 in

How much would you donate to save 2,000 migratory birds from drowning in oil ponds? How about to save 20,000 birds? 200,000? In one study, three groups were asked these … Read More

Want to inspire your donors to generosity? Part 1 of 3

Posted by on March 8, 2016 in

Discover the top 3 secrets of $100 million organizations Why do some non-profit organizations thrive, and others don’t? Some grow quickly and naturally, exceeding both ministry and financial goals. But others … Read More

Want to inspire your donors to generosity? Part 2 of 3

Posted by on March 14, 2016 in

Part 2: Top secrets of $100 million organizations In the last blog post, I introduced the top 3 generosity-inspiring secrets I’ve learned from organizations that have broken the $100 million … Read More

Want to inspire your donors to generosity? Part 3 of 3

Posted by on March 24, 2016 in

Part 3: Top secrets of $100 million organizations In my last 2 blog posts, I’ve covered 2 of the top 3 generosity-inspiring secrets I’ve learned from organizations that have broken … Read More