Non-profit Branding

An 8-part series on branding, with a particular focus on this question: Why is it so hard for most non-profits to successfully rebrand themselves or even clarify what their brand is?

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Part 1: What is branding?

Posted by on February 22, 2013 in

We’re beginning a short series on branding, with a particular focus on this question: Why is it so hard for most non-profits to successfully rebrand themselves or even clarify what … Read More

Part 2: The 7-year-old solution to branding

Posted by on March 13, 2013 in

The seven-year-old solution to branding In their book, Made to Stick, the Heath brothers refer to something that affects us all: “The Curse of Knowledge.” The more you know about … Read More

Part 3: Costs

Posted by on March 21, 2013 in

In my first branding post, we looked at how hard it is for non-profit organizations to carry out an effective branding (or rebranding) process due to the complexity of the … Read More

Part 4: Don’t forget brand research

Posted by on April 11, 2013 in

We’ll spend the next few posts in the series focusing on brand research. But first, let’s recall a few things about your brand in general. First, your brand is more … Read More

Part 5: Brands built on sand

Posted by on July 24, 2013 in

Before we proceed with our discussion on brand research, let’s step back and look at where that research is taking you. In Matthew 7:24-27, Jesus tells the parable of two … Read More

Part 6: To know yourself is not enough

Posted by on October 24, 2013 in

“Know thyself.” These words worked well as a maxim written on the Temple of Apollo at Delphi and later used by Plato in reference to sayings of Socrates. Every organization … Read More

Part 7: The wrong way to do brand research

Posted by on October 30, 2013 in

Previously, we’ve looked at the importance of brand research and why the most common mistake organizations make is to not do it at all. We’ve also seen how some organizations … Read More