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An 8-part series on branding, with a particular focus on this question: Why is it so hard for most non-profits to successfully rebrand themselves or even clarify what their brand is?
We’re beginning a short series on branding, with a particular focus on this question: Why is it so hard for most non-profits to successfully rebrand themselves or even clarify what … Read More
The seven-year-old solution to branding In their book, Made to Stick, the Heath brothers refer to something that affects us all: “The Curse of Knowledge.” The more you know about … Read More
In my first branding post, we looked at how hard it is for non-profit organizations to carry out an effective branding (or rebranding) process due to the complexity of the … Read More
We’ll spend the next few posts in the series focusing on brand research. But first, let’s recall a few things about your brand in general. First, your brand is more … Read More
Before we proceed with our discussion on brand research, let’s step back and look at where that research is taking you. In Matthew 7:24-27, Jesus tells the parable of two … Read More
“Know thyself.” These words worked well as a maxim written on the Temple of Apollo at Delphi and later used by Plato in reference to sayings of Socrates. Every organization … Read More
Previously, we’ve looked at the importance of brand research and why the most common mistake organizations make is to not do it at all. We’ve also seen how some organizations … Read More